Senior Manager, Paid Search
Shutterfly
Spark
Lead Paid Search Manager
Scribd, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $129,000 - $201,500 per year
Job Level
Senior
Tech Stack
SaltStackSpark
About the role
- Scale user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, and other search platforms focused on LTV-driven growth
- Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
- Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
- Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
- Stay ahead of platform changes and new features, implementing beta opportunities when available
- Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
- Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
- Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy
- Focus on acquiring high value users and optimizing for LTV:CAC
Requirements
- 7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
- Experience with both mobile and web acquisition
- Experience managing Google Search, Bing, Apple Search Ads (ASA), Google UAC, and other search platforms
- Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
- Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
- Experience with attribution models and incrementality testing, including how SEM complements SEO
- Skilled in budget planning and forecasting
- Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
- In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals
- Experience with experimentation across bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
- Ability to partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
- Familiarity with mobile app marketing and app store optimization (preferred)
- Experience with marketing subscription products or digital content services (preferred)
- Experience with Google Tag Manager, Looker, or Appsflyer is a plus
- Must have primary residence in or near one of the listed eligible cities (employees must be based in eligible locations)
