scandiweb

PR Specialist – AEO

scandiweb

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇬 Bulgaria

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Salary

💰 €1,300 - €1,600 per month

Job Level

Mid-LevelSenior

About the role

  • Own and drive PR initiatives, working closely with the SEO team and copywriters to ensure our AEO strategies generate measurable impact
  • Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines
  • Foster relationships with journalists, influencers, and industry leaders to secure high-quality media coverage and authoritative backlinks
  • Monitor brand mentions, media coverage, and online reputation, leveraging insights to optimize PR campaigns for better performance in AI search engines
  • Stay updated on industry trends, algorithm changes, and emerging PR strategies to enhance our authoritative presence in both traditional and AI-powered search results
  • Support off-page SEO efforts, including link-building strategies that enhance search visibility and authority
  • Develop and execute referral traffic–driving initiatives, leveraging partnerships, influencer collaborations, and content strategies to expand brand reach
  • Leverage social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand visibility, user engagement, and organic discoverability
  • Analyze and report on PR campaign performance, measuring impact on brand authority, backlinks, visibility in AI-driven search platforms, and referral traffic sources

Requirements

  • Proven experience in PR, digital marketing, or a related field, with a willingness to dive into AEO and SEO principles
  • Strong communication and storytelling skills, with the ability to convey ideas effectively and engage with audiences, media, and AI-driven search engines
  • Strong media relations skills and a track record of securing placements in reputable publications (preferred)
  • Familiarity with SEO, link-building, and digital PR strategies to drive organic growth and visibility in AI-driven search environments
  • Ability to work cross-functionally and adapt strategies to align with evolving AI search algorithms and brand positioning goals
  • A data-driven mindset, focusing on tangible KPIs such as brand mentions, AEO rankings, media coverage quality, referral traffic, and the real revenue impact of PR efforts
  • Self-motivated, proactive, and able to thrive in a fast-paced, collaborative environment
  • Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language
Benefits
  • - Competitive starting salary relative to the market
  • - Valuable eCommerce experience at the industry leader scandiweb
  • - Exciting travel opportunities
  • - Support for hardware upgrades
  • - Core health insurance coverage and sports bonuses
  • - A diverse multinational team of experts to learn from
  • - Company-covered training and certification
  • - Legendary online and onsite events to celebrate our success together

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PRdigital marketingAEOSEOlink-buildingmedia relationsdata analysiscampaign performance measurementcontent strategysocial search strategies
Soft skills
communicationstorytellingrelationship buildingadaptabilityself-motivationproactivitycollaborationengagementdata-driven mindsetcross-functional teamwork