scandiweb

PPC Specialist – Media Buyer

scandiweb

full-time

Posted on:

Location Type: Hybrid

Location: Tbilisi • 🇬🇪 Georgia

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Salary

💰 €1,100 - €1,400 per month

Job Level

Mid-LevelSenior

About the role

  • Develop, manage, and optimize paid search campaigns on Google Ads, Bing Ads, and other search platforms
  • Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance
  • Analyze performance data, generate insights, and make data-driven recommendations for campaign optimization
  • Monitor and manage budgets, ensuring optimal spending and ROI for each campaign
  • Collaborate with cross-functional teams to align PPC efforts with overall marketing strategies
  • Keep up to date with the latest PPC trends, tools, and best practices
  • Work closely with clients to understand their goals and develop tailored PPC strategies to meet those goals
  • Provide detailed reporting on campaign performance and strategic recommendations for growth

Requirements

  • 3+ years of hands-on experience with Google Ads and Bing Ads
  • Experience with keyword research, campaign creation, and optimization strategies
  • Strong understanding of PPC performance metrics and KPIs
  • Ability to work with data analytics tools and create reports that provide actionable insights
  • Experience working across different industries, adapting strategies to suit varied business needs
  • Excellent communication and collaboration skills
  • Detail-oriented and able to manage multiple campaigns simultaneously
  • Google Ads certification (or other relevant certifications) is a plus
  • Experience with bid management tools (e.g., SEMrush, WordStream, or similar)
  • Familiarity with conversion tracking and landing page optimization
  • Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language.
Benefits
  • - Competitive starting salary relative to the market
  • - Valuable eCommerce experience at the industry leader, scandiweb
  • - Exciting travel opportunities
  • - Support for hardware upgrades
  • - Core health insurance coverage and sports bonuses
  • - A diverse multinational team of experts to learn from
  • - Company-covered training and certification
  • - Legendary online and onsite events to celebrate our success together

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsBing Adskeyword researchA/B testingPPC performance metricsdata analyticscampaign optimizationconversion trackinglanding page optimizationbudget management
Soft skills
communicationcollaborationdetail-orienteddata-driven decision makingadaptabilitytime managementclient managementstrategic thinkingreportinginsight generation
Certifications
Google Ads certification