Senior Digital Advertising Specialist

SASSO

Senior Digital Advertising Specialist leading high-performance digital advertising programs across diverse clients. Focusing on Google Ads lead generation, execution, and optimization for measurable business outcomes.

Posted 6/25/2026full-timeBaton Rouge • Louisiana • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
Translate performance data into clear insights and actionable recommendations for internal teams and clients.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
5–8 years of hands-on experience managing performance-driven, lead-generation digital campaigns.
Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.
Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

Benefits

Comp & perks

Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
We are not able to sponsor visas or consider international candidates as this time.
Occasional travel may be required for client meetings, events, or project-related needs.
Requires extended periods of computer work and virtual meeting participation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google Adskeyword researchbidding strategiesad copyconversion rate optimizationdata analysisA/B testingmultivariate testingcampaign attributionperformance marketing

Soft Skills

analyticalownershipaccountabilitycollaborative communicationadaptabilitydata-drivenperformance mindsetcuriositystrategic improvementoptimization