Senior Franchise Marketing Manager

Sandbox VR

Senior Franchise Marketing Manager at Sandbox VR managing marketing systems for franchise launches. Collaborating with franchisees to create awareness, generate demand, and accelerate early revenue.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $98,503 - $115,345 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing frameworks for franchise launches, with a focus on project management, local marketing strategies, and performance measurement. Proven ability to coach and influence franchisees while building scalable training and hiring resources.

Highest-signal resume keywords

Franchise MarketingProject ManagementLocal Marketing StrategiesPerformance MeasurementInfluencer Outreach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Framework DevelopmentLaunch Playbook CreationBudget ManagementCommunity PartnershipsPaid Media StrategyCRM ManagementGrassroots MarketingEvent PlanningTraining Resource DevelopmentVendor Management

Soft Skills

Excellent CommunicationRelationship BuildingStrategic GuidanceCoachingExecutive Presence

Industry Keywords

FranchiseRetail MarketingHospitality MarketingExperiential MarketingNew Store OpeningsGrand OpeningsMulti-Unit BusinessRegional MarketingMarketing ResourcesMarket Launches

About the role

Key responsibilities & impact

Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

Requirements

What you’ll need

5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
Strong project management skills with the ability to manage multiple launches simultaneously.
Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
Excellent communication, executive presence, and relationship-building skills.
Willingness to travel frequently to support new market launches.

Benefits

Comp & perks

4% 401k match
Significant equity grants in a rapidly growing organization
Robust medical benefits
Full remote work from any of our currently approved US states
Monthly internet & phone stipend