Go-to-Market Manager

Salesfive

Go-to-Market Manager driving marketing strategies and campaign analysis in an international team. Focused on lead generation and customer retention to boost sales.

Posted 4/22/2026full-timeMünchen • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Play a central role in Sales and Marketing and be responsible for planning, executing and analyzing campaigns
Aim to generate leads, retain customers and increase revenue through targeted initiatives
Plan and execute campaigns
Create handouts based on provided materials and target audience profiles for the respective vertical
Orchestrate cold-calling channels such as telemarketing, Salesforce BDR, in-house outbound activities and other relevant channels
Oversee and coordinate the Salesforce BDR organization
Maintain and manage relevant tools such as calendars, lead lists and CRM systems
Identify tender and procurement platforms and evaluate relevant opportunities
Handle pre-event communication for trade shows and schedule meetings with potential customers
Follow up on trade show leads and hand them over to the Sales team in a structured way

Requirements

What you’ll need

Experience in planning, implementing and managing marketing and sales campaigns
Understanding of lead generation, audience targeting and cross-channel campaign mechanics
Confident use of CRM systems (e.g., Salesforce) with strong data affinity and routine working with KPIs
Strong communication skills and confident stakeholder management, particularly in collaboration with Marketing, Sales, BDR teams and external service providers
Analytical skills to evaluate and continuously optimize campaign performance
Process-oriented with an interest in continuously improving marketing and sales workflows
High degree of autonomy, sense of responsibility and a solution-oriented working style in a dynamic environment

Benefits

Comp & perks

Work in a dynamic, international team with flat hierarchies and a team-oriented company culture that values diversity and appreciation
Career opportunities with a permanent employment contract
Attractive compensation model including a performance-based bonus
Hybrid working with flexible choice of remote work or office
Comprehensive onboarding followed by an academy program and a personal buddy for the first months
Wide range of training and certification opportunities, including a training budget
Team events (Christmas party, Salesfive & Friends events and much more)
A comprehensive package of attractive additional benefits such as JobRad, Qualitrain, lunch or commuting allowances
Company pension plan
Significant personal responsibility
Numerous opportunities to actively contribute your ideas

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead generationaudience targetingcampaign planningcampaign executiondata analysisKPI managementprocess optimizationsales strategy

Soft Skills

communication skillsstakeholder managementanalytical skillsautonomyresponsibilitysolution-orientedcollaboration