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DTC & eCom Growth Performance Marketer
RZ HR StudioGrowth Performance Marketer with an Australia-based consultancy guiding 8- & 9-figure DTC & eCom brands to profitable growth through marketing strategy and analytics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns across platforms like Google, Meta, and TikTok, with a strong focus on commercial metrics and performance optimization. Capable of delivering actionable insights through data analysis and effective communication with clients and teams.
Highest-signal resume keywords
Paid Media ManagementCampaign OptimizationCommercial Metrics AnalysisData-Driven Decision MakingClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media CampaignsECom Campaign ManagementAttribution AnalysisIncrementality AnalysisCampaign Structure BuildingPerformance Issue IdentificationStructured Campaign TestingContribution Margin AnalysisCAC Payback AnalysisCustomer Lifetime Value Analysis
Soft Skills
Strong Communication SkillsConfidence in Client ConversationsCuriosity About FinanceProblem-Solving
Industry Keywords
Google AdsMeta AdsTikTok AdsCommercial StrategyMarketing MetricsCreative StrategyAd Operations
About the role
Key responsibilities & impact- You'll work across Google, Meta, and other paid media platforms to help established brands scale profitably.
- From day one, you'll be trusted with meaningful responsibility.
- Plan, launch, and optimize paid media campaigns aligned with commercial goals.
- Connect marketing decisions with financial metrics such as contribution margin, aMER, and LTV:CAC.
- Identify growth opportunities through experimentation, attribution, and incrementality analysis.
- Deliver commercially focused reporting that influences business decisions.
- Collaborate with Creative Strategy and Ad Operations teams.
- Participate in weekly strategy sessions and ongoing commercial development.
Requirements
What you’ll need- 3–6 years of paid media experience managing eCom campaigns across Meta, Google, and TikTok.
- Experience building campaign structures independently using platform best practices.
- A proven ability to identify performance issues and recommend practical solutions.
- Experience running structured campaign tests and using data to improve results.
- Exposure to commercial metrics such as contribution margin, CAC payback, or customer lifetime value.
- Confidence participating in client conversations and explaining campaign performance.
- Experience working across multiple channels while identifying broader performance opportunities.
- Strong communication skills and the confidence to raise issues early and recommend next steps.
- A genuine curiosity about finance, commercial strategy, and the business side of marketing.
Benefits
Comp & perks- Ongoing Learning & Development programs in eCom growth, data science, creative strategy, and financial modelling to keep you up to date with industry trends.
- Access to proprietary tools, forecasting frameworks, and performance dashboards.
- A clear competency-based career path with opportunities to progress into more strategic roles as your ownership grows.
- Remote-first environment with flexibility and a collaborative global team.
- Annual team retreats and regular opportunities to connect with colleagues worldwide.