Creative Strategist

RZ HR Studio

Creative Strategist for a fast-growing US DTC beauty brand. Create psychology-driven direct-response concepts, write high-converting scripts, and scale winning creative tests.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Direct Response Copywriting and Creative Strategy, with a strong focus on consumer psychology and performance metrics. Capable of generating high volumes of compelling creative concepts while analyzing and iterating based on data-driven insights.

Highest-signal resume keywords

Direct Response CopywritingConsumer PsychologyCreative Metrics AnalysisHigh-Volume Creative GenerationCustomer Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MarketingCreative Strategy DevelopmentScript WritingPerformance Data AnalysisAd Concept CreationCustomer Avatar DevelopmentMessaging FrameworksCreative Brief PreparationCreative TestingUGC Script Development

Soft Skills

Highly CoachableGrowth MindsetCollaborationIterative ThinkingAttention to Detail

Tools & Technologies

Meta AdvertisingSocial Media PlatformsCompetitor Analysis ToolsCustomer Feedback ToolsPerformance Tracking Software

Industry Keywords

DTCECommerceCreative AgencyDirect Response AdvertisingCustomer Insights

About the role

Key responsibilities & impact

Develop new marketing angles, hooks, concepts, messaging frameworks, and customer avatars
Translate customer research into compelling direct-response creative strategies
Identify opportunities to expand the brand's total addressable market through new messaging
Consistently generate fresh concepts capable of scaling profitably
Conduct deep customer research using product reviews, Reddit, forums, competitor ads, social media comments, and other first-party feedback
Identify customer pain points, desires, objections, buying motivations, and emotional triggers
Continuously monitor competitors, market trends, and emerging creative opportunities
Build a growing library of customer insights to fuel future campaigns
Write high-converting scripts for Meta and other paid social platforms
Develop advertorial concepts, UGC scripts, VSLs, and other direct-response creative assets
Ensure every script is built around clear customer psychology and persuasive storytelling
Produce approximately 15 net-new creative concepts each week without sacrificing quality
Prepare clear creative briefs for editors, designers, and content creators
Collaborate closely with production teams to ensure creative vision is executed effectively
Review finished assets and recommend improvements prior to launch
Maintain consistency across messaging while continuously testing new approaches
Analyze performance metrics including Hook Rate, Hold Rate, CTR, CPA, ROAS, Thumb Stop Ratio, and other creative KPIs
Determine which concepts should be scaled, iterated, or discontinued based on data
Extract actionable learnings from every creative test
Build structured feedback loops to improve future creative output
Continuously develop and launch new creative experiments
Iterate on winning concepts to maximize longevity and profitability
Balance creative volume with consistent quality and performance
Recommend new testing opportunities based on customer behavior and campaign results

Requirements

What you’ll need

Experience as a Direct Response Copywriter, Creative Strategist, or Performance Creative working for a DTC/eCommerce brand or creative agency
Personally created ad concepts or scripts that generated over $100,000 in profitable ad spend
Strong understanding of consumer psychology, awareness levels, customer avatars, and direct response marketing principles
Proven ability to explain why creatives succeed or fail using performance data—not opinions
Experience analyzing creative metrics including Hook Rate, Hold Rate, CPA, ROAS, CTR, and other advertising KPIs
Exceptional customer research skills using reviews, Reddit, forums, social media, and other consumer feedback sources
Highly coachable with a growth mindset and willingness to iterate quickly based on feedback
Ability to consistently generate high volumes of original creative concepts without sacrificing quality
Passion for studying winning advertisements, maintaining swipe files, and continuously improving creative performance

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities