Assistant Vice President – Crisis Communications

RYAN J CONNELLY

Senior communications leader managing significant client relationships and executing crisis communications at a public relations agency. Ideal for experienced professionals ready for leadership responsibilities.

Posted 7/29/2026full-timeParsippany • New Jersey • 🇺🇸 United StatesLead💰 $600,000 - $1,250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in public relations and strategic communications, with a strong focus on media relations, client management, and integrated communications strategies. Proven ability to lead teams, manage client profitability, and drive agency growth through effective communication and relationship-building.

Highest-signal resume keywords

Public Relations ManagementMedia Relations ExpertiseClient Relationship OwnershipCrisis Communications LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic CommunicationsWriting and EditingProject ManagementMedia Strategy DevelopmentCrisis ManagementPerformance FeedbackAccount Profitability ManagementIntegrated Communications ProgramsDigital CommunicationsAudience Engagement

Soft Skills

LeadershipStrategic ThinkingSound JudgmentProblem-SolvingCollaboration

Tools & Technologies

Microsoft Office SuiteGoogle WorkspaceCisionMeltwaterMuck RackTrendKiteSprout SocialHootsuiteFactivaLexisNexis

Industry Keywords

Public RelationsCorporate CommunicationsReputation ManagementThought LeadershipStakeholder CommunicationsMedia OutreachExecutive VisibilityAgency GrowthClient DevelopmentAI-Enabled Communications

About the role

Key responsibilities & impact

Independently lead and own approximately $600K–$1.25M in client account revenue across retainer accounts and projects
Serve as the senior day-to-day client contact and trusted advisor across assigned accounts, setting the tone for responsiveness, strategic thinking, and sound judgment
Set the direction for client calls, planning sessions, quarterly business reviews, and ongoing account communications
Create and oversee integrated communications strategies, PR plans, campaign themes, and executive visibility programs aligned with client business objectives
Provide senior counsel across reputation management, thought leadership, media strategy, and stakeholder communications
Own account profitability, including budget planning, scope management, staffing levels, and the balance between service levels and client deliverables
Identify, shape, and close organic growth opportunities within existing client relationships
Demonstrate senior-level media relations capabilities with established relationships across business, trade, broadcast, digital, and national media
Set the narrative direction for client programs, shaping story angles and proactive media strategies that generate meaningful exposure
Personally secure and oversee high-profile media opportunities, feature coverage, executive interviews, speaking engagements, and thought leadership placements
Oversee media preparation across accounts, including briefing documents, messaging guidance, executive prep, and event coordination
Direct media outreach across account teams, coaching junior staff on pitching strategy, positioning, and follow-through
Lead special initiatives including book launches, executive campaigns, conferences, industry events, and media tours
Lead the development and execution of crisis and issues management strategies for clients
Oversee and approve materials including holding statements, Q&As, executive talking points, media statements, and stakeholder communications
Anticipate reputational risks by monitoring media, social, and industry developments, and escalate emerging issues to senior leadership
Counsel clients directly through sensitive situations with professionalism, discretion, and strategic judgment
Coordinate with senior leadership, legal counsel, and external partners during active issues
Directly manage two to three employees, with additional oversight of Account Supervisors, Account Executives, Account Coordinators, and interns supporting assigned accounts
Set clear expectations, delegate effectively, and hold the team accountable for quality and deadlines
Deliver ongoing coaching, performance feedback, and formal performance reviews for direct reports
Identify development needs and create growth paths that build bench strength for the agency
Model and reinforce a collaborative, high-performing, and solutions-oriented team culture
Finalize and approve key campaign messages and client-facing positioning
Review, edit, and elevate agency-generated materials before they reach the client
Oversee development of press releases, executive messaging, award submissions, bylined content, social media copy, and other strategic communications materials
Ensure messaging is clear, compelling, accurate, and aligned with broader client positioning and business priorities
Contribute directly to agency growth through new business development, prospect research, proposal writing, and pitch participation
Build and maintain an active professional network across media, industry, and client communities
Represent JConnelly at industry events, panels, and professional organizations to strengthen agency visibility
Identify partnership, referral, and relationship-expansion opportunities and bring them forward to leadership
Contribute ideas that strengthen agency positioning, service offerings, and market relevance
Demonstrate strong command of digital communications, social platforms, audience engagement, and emerging media trends
Apply AI-enabled tools and technologies to improve research, content development, media monitoring, workflow efficiency, and strategic insights
Guide team members on responsible, effective use of AI tools and set quality standards for AI-assisted work
Ensure accurate time tracking, forecasting, and reporting across assigned accounts
Contribute to agency initiatives, culture, collaboration, and operational improvement efforts
Act as a steward of the JConnelly brand, consistently reflecting the Company’s core values, approach, and high standards of excellence in all client, media, and public interactions
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant professional experience
7–10+ years of experience in public relations, strategic communications, media relations, journalism, corporate communications, or related fields
Proven experience independently owning client relationships and leading integrated communications programs
Direct people management experience, including delegation, coaching, and performance feedback
Advanced media relations skills with a demonstrated record of securing high-impact coverage and executive visibility opportunities
Experience managing client budgets, scope, and account profitability
Excellent writing, editing, strategic thinking, and verbal communication skills
Demonstrated leadership ability, sound judgment, and problem-solving capabilities
Strong organizational and project management skills with the ability to manage multiple priorities independently
Commercial awareness and active interest in agency growth, new business, and client development
Proficiency with Microsoft Office Suite, Google Workspace, social media platforms, and digital collaboration tools
Experience with PR, analytics, and media intelligence platforms such as Cision, Meltwater, Muck Rack, TrendKite, Sprout Social, Hootsuite, Factiva, LexisNexis, or similar tools
Familiarity with AI-enabled communications, research, and productivity tools strongly preferred
Experience leading or supporting crisis communications and reputation management initiatives
Ability to work flexible hours during high-priority client situations when needed.

Benefits

Comp & perks

Medical, dental & vision insurance (Horizon BCBS, Guardian/VSP)
Company-funded Health Reimbursement Account (HRA) on select medical plans
Company-paid life insurance & AD&D coverage
ESOP — employee stock ownership, fully funded by JConnelly, no cost to you
401(k) with company match (traditional & Roth options)
Healthcare, Dependent Care & Commuter FSAs
Supplemental coverage through Aflac (disability, critical illness, and more)
Free 24/7 healthcare navigation through Health Advocate
Virtual vet consultations through Petzey