VP, Field Marketing – North America

RWS Group

VP of Field Marketing partnership with NASA CEO for regional marketing strategy. Leading marketing initiatives and team in North America to drive executive engagement and pipeline activation.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive B2B marketing expertise with a focus on enterprise demand generation and pipeline development. Proven ability to lead and manage marketing teams while effectively engaging with senior sales leadership and C-suite executives.

Highest-signal resume keywords

B2B Marketing ExperienceEnterprise Demand GenerationPipeline DevelopmentAI Tools UtilizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementContent StrategySales EnablementMarket AnalysisRevenue Target Achievement

Soft Skills

Relationship BuildingCommunicationCollaborationExecutive Engagement

Tools & Technologies

AI ToolsContent TechnologyLanguage Technology

Industry Keywords

Enterprise SoftwareCommercial MarketingMulti-Stakeholder Buying ProcessesField MarketingRegional Marketing

About the role

Key responsibilities & impact

Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business.
Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations.
Build trusted relationships across the NASA sales organization, ensuring marketing is seen as a commercial contributor, not a support function.
Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact.
Originate in-region campaign briefs that align with in-region pipeline needs - enabling the region to act on live opportunities without waiting on the central roadmap.
Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts.
Build and manage the North America marketing team.

Requirements

What you’ll need

12+ years of B2B marketing experience, including senior leadership across field, regional, or growth marketing and enterprise demand generation.
Proven track record of driving pipeline in enterprise environments - £500M+ revenue target accounts, long sales cycles, multi-stakeholder buying processes.
Experience working directly with senior sales leadership and C-suite - comfortable in commercial conversations and pipeline reviews.
Comfortable using AI tools in day-to-day marketing work — whether for content, research, reporting, or campaign planning — and able to speak credibly about AI's role in enterprise content and language workflows when in buyer-facing or sales-enablement contexts.
Background in language technology, AI, content technology, or adjacent enterprise software strongly preferred.
Experience building and leading distributed marketing teams.

Benefits

Comp & perks

Generous time away from work – Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
Comprehensive parental leave – Enjoy 100% paid parental leave, giving you the time and support you need during life's most important moments.
Retirement savings support – Plan for your future with our 401(k) retirement plan and company match.
Flexible ways of working – Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
Growth and development opportunities – Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
A collaborative and inclusive culture – Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.