Senior Associate, Paid Media Strategy

Ruder Finn

Senior Associate executing paid social and search campaigns for Ruder Finn, a global communications and creative agency. Monitoring performance, managing budgets, analyzing data, and supporting integrated client programs.

Posted 8/17/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSenior💰 $55,000 - $68,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social and search campaigns across platforms like Meta, LinkedIn, TikTok, and YouTube, with strong analytical skills to assess performance and drive insights. Proficient in utilizing tools such as Google Analytics GA4 and Microsoft Excel for data analysis and reporting.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Ads Manager ProficiencyGoogle Analytics GA4 KnowledgeMicrosoft Excel ProficiencyKeyword Research and Audience Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Campaign ManagementPaid Search Campaign ManagementKeyword ResearchAd Copy DevelopmentAudience TargetingCampaign Performance AnalysisUTM Tracking Link CreationData AnalysisBudget ManagementCompetitive Research

Soft Skills

Strong Analytical MindsetProblem-Solving SkillsDetail-OrientedOrganizational SkillsAbility to Manage Multiple Tasks

Tools & Technologies

Meta Ads ManagerGoogle Analytics GA4Microsoft Office SuiteMicrosoft ExcelPowerPointWordOutlook

Industry Keywords

Digital MarketingIntegrated MarketingAdvertisingCampaign OptimizationCross-Functional Collaboration

About the role

Key responsibilities & impact

Support the setup and launch of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and YouTube
Monitor daily campaign performance and identify trends, insights, and optimization opportunities
Support testing initiatives involving campaign types and audience strategies
Build UTM tracking links for integrated campaigns
Support the setup and launch of paid search, YouTube, and Demand Gen campaigns
Assist with keyword research, ad copy, audience targeting, and campaign structure
Monitor campaign performance and search query reports
Manage pacing and budgets against monthly, quarterly, and annual investment targets
Compile and analyze campaign performance data using platform analytics and Google Analytics GA4
Support reporting deliverables, data pulls, and reporting insights
Maintain awareness of industry trends and their impact on assigned accounts
Conduct competitive and category-specific research
Contribute to campaign planning discussions
Collaborate with cross-functional teams to support integrated campaign execution
Participate in client meetings and internal status calls

Requirements

What you’ll need

1–2 years of experience in paid social and paid search
Hands-on experience with Meta Ads Manager required
Familiarity with other social ad managers is a plus
Working knowledge of GA4 and UTMs is a plus
Strong analytical mindset
Proficiency in Microsoft Excel
Proficiency in Microsoft Office Suite, including PowerPoint, Word, and Outlook
Comfortable managing multiple tasks across accounts in a fast-paced environment
Strong problem-solving skills
Bachelor's degree in marketing, digital/integrated marketing, advertising, or a related field
Detail-oriented, organized, and dedicated

Benefits

Comp & perks

Competitive base salary and bonus opportunity
Health insurance
Dental insurance
Vision insurance
Company-paid life insurance
Flexible Spending Account
401(k) matching plan
Monthly allowance for cell phone and office equipment
Generous PTO policy
Paid maternity/paternity leave
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings