Director, Healthcare Social & Influencer Strategy

Ruder Finn

Director of Healthcare Social Strategy developing social content programs for healthcare clients. Leading strategy, execution, and client collaboration in the Digital Integration Group.

Posted 7/10/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $98,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands, building content and channel recommendations driven by data
Serve as a channel strategist across social platforms, developing platform-specific recommendations that align content, audience behavior, campaign objectives, and best practices
Lead social strategy and content development, ensuring alignment with broader healthcare communications programs while identifying opportunities to uplevel storytelling across digital platforms
Guide the development of social-first content, including platform-native concepts, editorial calendars, campaign messaging, and content recommendations tailored to audience behavior and channel best practices
Partner with creative, paid media, analytics, and healthcare communications teams to uplevel social content and ensure cohesive execution across digital channels and platforms
Serve as a key client contact and social strategy expert, helping clients strengthen their understanding of social platforms, content trends, and digital best practices
Support the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and thoughtful budget management
Deliver superior client service by aligning social and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
Mentor and develop junior team members, fostering expertise in social strategy, content planning, platform trends, and integrated digital campaign execution
Review and analyze social and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, client reputation, and strategic impact
Partner with external vendors, when needed, to support digital reputation management, issues response, and high-impact crisis communications strategies

Requirements

What you’ll need

A minimum of 6+ years of experience in social, digital, or content strategy, with experience in healthcare or pharmaceutical communications
Bachelor’s degree in communications, advertising, public relations, marketing, or a related field preferred
Demonstrated experience upleveling social content through strategic storytelling, platform-native thinking, creative guidance, and performance insights
Strong experience as a social channel strategist, with the ability to develop platform-specific recommendations
Strong passion for social media, digital storytelling, and content marketing, with the curiosity to identify and apply emerging platform trends, formats, and best practices
Expertise in owned social strategy and social-first content development, as well as a foundational understanding of social insights and performance optimization
Strong understanding of how paid, organic, and owned channels work together within the broader brand social ecosystem
A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact social content for clients
Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs
Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment
Ability to multitask and operate with flexibility while meeting tight deadlines
Proven experience managing, mentoring, and coaching team members
Curiosity and comfort with integrating AI into communications and workflows
Experience supporting influencer or creator-led programs is a plus, but not required

Benefits

Comp & perks

Health, Dental, Vision insurance
Company paid Life Insurance
Flexible Spending Account
401k (match) plan
Monthly allowance for cell phone and office equipment
Generous PTO policy with paid maternity/paternity leave
Transit benefits
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Content PlanningDigital StorytellingPlatform-Native Content DevelopmentCampaign Performance AnalysisRegulatory Review Process

Soft Skills

Organizational SkillsClient ServiceFlexibilityCuriosity

Certifications

Bachelor’s Degree in Communications