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About the role
Key responsibilities & impact- Take full ownership of UX, design quality, and user journeys across the product.
- Turn UX into a measurable growth lever — directly improving activation, retention, and conversion.
- Work closely with Product and Growth to design and optimize funnels, onboarding, paywalls, and retention loops.
- Audit and continuously improve the end-to-end user journey — from acquisition through long-term retention.
- Analyze product analytics independently — Mixpanel funnels, cohort analysis, retention curves, drop-off patterns.
- Connect UX decisions directly to business metrics — activation rate, retention curves, LTV, conversion.
- Define hypotheses, experiments, and success metrics for every UX initiative.
- Use session recordings (Clarity, FullStory, Hotjar), heatmaps, and behavioral data to identify friction points.
- Proactively request and define new analytics instrumentation and reporting needs with the data team.
- Validate UX changes through A/B testing (GrowthBook or similar) — hypothesis, implementation, result analysis.
- Define, enforce, and evolve a clear, scalable design system (implemented directly in frontend, not Figma-first).
- Lead and direct designers and frontend engineers involved in UI/UX work — set the definition of done.
- Set the visual and interaction quality bar across the product.
- Establish a structured research practice — define priorities, run interviews, surveys, and usability tests.
- Translate raw research into prioritized, actionable product decisions.
- Direct and level up the existing UX researcher on the team — provide structure, frameworks, and clear priorities.
Requirements
What you’ll need- 5–8+ years in UX, Product Design, or design leadership, ideally in D2C, SaaS, or consumer digital products.
- Strong, hands-on ability to analyze product data independently — you pull your own funnels, you don't wait for reports.
- Deep experience with Mixpanel, GA4, Amplitude, or similar product analytics tools.
- Ability to read cohort and retention data, identify patterns, and build hypotheses from raw numbers.
- Experience designing and running A/B tests (GrowthBook, Optimizely, or similar) end-to-end.
- Demonstrated experience driving measurable improvements in retention, activation, or LTV.
- Strong understanding of conversion funnels, retention loops, and user behavior at scale.
- Background in CRO (conversion rate optimization) or growth-driven design.
- Strong design background with a portfolio of conversion-oriented, data-validated work.
- Experience leading or managing designers — you've set direction, reviewed work, and raised team quality.
- Ability to define and maintain a consistent, high-quality design system.
- Proven ability to collect both qualitative and quantitative user insights.
- Experience designing and running user interviews, surveys, and research frameworks.
Benefits
Comp & perks- Fully remote.
- Competitive remuneration + performance-based bonus upside.
- Real leadership scope — you'll shape both the product and the team.
- Direct influence on a product used by hundreds of thousands of users — every UX improvement is measurable.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
UX designproduct designA/B testingdata analysisconversion rate optimizationcohort analysisretention analysisdesign systemuser researchgrowth-driven design
Soft Skills
leadershipcommunicationanalytical thinkingproblem-solvingcollaborationprioritizationcreativitymentorshipdecision-makinguser empathy