Senior User Acquisition Manager, Meta, TikTok

Ruby Labs

Senior User Acquisition Manager at Ruby Labs driving and scaling paid acquisition across Meta and TikTok for subscription products. Hands-on role focused on performance, experimentation, and scalable growth.

Posted 5/3/2026full-timeRemote • 🇺🇦 UkraineSeniorWebsite

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own and scale paid acquisition across Meta and TikTok
Continuously improve key metrics (CPA, ROAS, ROMI)
Identify and scale winning campaigns while maintaining efficiency
Build and manage campaign structures aligned with scaling goals
Continuously test and optimize creatives
Run structured A/B tests with clear hypotheses and learning agendas
Analyze performance across the full funnel
Identify bottlenecks and growth opportunities
Translate data into actionable insights and decisions
Work with attribution models and understand platform-specific nuances (e.g., iOS 14+)
Partner closely with creative teams to develop high-performing ads
Provide clear, data-driven feedback on hooks, angles, and formats
Help define and scale repeatable creative frameworks
Identify new scaling levers within existing channels
Test new audiences, formats, and campaign types
Contribute to testing new acquisition channels when relevant
Work closely with product, analytics, and growth teams
Align on KPIs, tracking, and reporting
Ensure data accuracy and proper event tracking

Requirements

What you’ll need

3–5 years of experience in user acquisition / performance marketing
Strong hands-on experience with Meta and TikTok Ads
Proven track record of managing and scaling $1M+ monthly budgets
Experience with subscription-based products (web) is a strong plus
Strong understanding of performance metrics (CPA, ROAS, LTV, retention)
Ability to analyze data and make fast, informed decisions
Highly proactive and self-driven
Comfortable owning performance outcomes end-to-end
Data-driven mindset with a structured approach to testing
Clear and structured communication
Ability to present insights and performance to stakeholders
Strong collaboration with creative and cross-functional teams.

Benefits

Comp & perks

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisitionperformance marketingMeta AdsTikTok AdsA/B testingdata analysisattribution modelsperformance metricscampaign managementbudget management

Soft Skills

proactiveself-drivenstructured communicationcollaborationdata-driven mindsetdecision makinginsight presentationcreativityproblem solvingstakeholder engagement