Ruby Labs

Head of SEO

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Europe

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Job Level

Lead

Tech Stack

Ruby

About the role

  • Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth.
  • Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more.
  • Own the mission to dominate the first page of Google for all priority queries across our brands.
  • Build and manage a high-quality, scalable link acquisition programme across all brands.
  • Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs.
  • Ensure all Ruby Labs websites are technically sound.
  • Manage, and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.
  • Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.
  • Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.

Requirements

  • Minimum 5+ years of hands-on SEO experience: with a demonstrable track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.
  • Technical SEO mastery: Deep understanding of crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and technical site auditing. Comfortable working directly with engineering teams to implement changes.
  • Content strategy for organic growth: Proven ability to design and oversee content strategies that produce rankings. Experience briefing, editing, and quality-controlling SEO content at scale.
  • Link building expertise: Strong experience leading link acquisition campaigns. Ability to build sustainable, scalable programmes with measurable results.
  • SERP reputation management: Demonstrated experience in suppressing negative search results and engineering first-page SERP ownership through a mix of owned, earned, and controlled assets.
  • Generative Engine Optimisation (GEO): Strong understanding of how large language models consume and surface content, and practical experience on how to optimise for inclusion in AI-generated responses across GPT, Claude, Gemini, and similar platforms.
  • AI tooling proficiency: Comfortable using AI tools for content ideation, keyword clustering, competitive analysis, and workflow automation.
  • Forward-looking mindset: A genuine interest in and understanding of how AI is reshaping search behaviour, and the ability to translate that into concrete strategic actions.
  • Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar). Ability to extract meaningful insights, identify trends, and make data-driven decisions.
  • Reporting & dashboards: Experience building SEO performance dashboards and communicating results clearly to both technical and non-technical stakeholders.
  • Experimentation mindset: Comfortable designing and interpreting SEO tests, including on-page optimisation experiments, and drawing confident conclusions from data.
  • Proven track record: You can show us the results. We expect clear examples of SERP wins, link building outcomes, and reputation management successes with verifiable evidence.
  • Leadership & team development: Experience managing or mentoring SEO professionals, with a track record of developing talent and maintaining high team performance.
  • Ownership mentality: You operate as if the brands are your own. You don't wait to be told what to do. You identify problems, propose solutions, and execute with urgency.
  • Communication & stakeholder management: Excellent written and verbal communication in English. Ability to translate complex SEO concepts into clear business language and gain buy-in from cross-functional stakeholders.
  • Highly organised & structured: Capable of managing multiple brands and workstreams simultaneously without losing focus on priorities or quality.
  • Performance-driven: Comfortable working in a results-oriented environment where the expectation is continuous improvement, clear accountability, and visible impact.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOlink buildingcontent strategySERP reputation managementGenerative Engine Optimisationdata analysison-page optimisationperformance reportingKPI definition
Soft Skills
leadershipteam developmentcommunicationstakeholder managementorganisational skillsproblem-solvingmentorshipresults-oriented mindsetforward-looking mindsetexperiment design