Ruby Labs

Email Marketing Growth Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Own the experimentation roadmap for email marketing growth
  • Run A/B tests across: subject lines, preview text, email body copy, calls to action, content structure, offer presentation, lifecycle messaging
  • Develop and prioritize experiments across two key areas: Pre-purchase experiments focused on maximizing conversion volume from email and Post-purchase experiments focused on improving user activation, retention, and re-engagement
  • Analyze email performance and user behavior to identify growth opportunities and friction points
  • Write clear testing hypotheses and propose strong copy variations for experiments
  • Partner with the Email Team on the implementation of tests and campaign changes
  • Measure experiment results, identify winners and losers, and define next steps
  • Do the daily reporting of the Email experiment in the growth Slack channel
  • Control the monetary impact of every experiment on the company top line
  • Maintain a clear backlog of email growth experiments and document learnings
  • Perform ongoing market and competitor research to generate new hypotheses and experiment ideas
  • Work with data and product stakeholders to ensure experiments are tied to measurable business outcomes

Requirements

  • At least 3 years of experience in email marketing
  • At least 2 years of experience in growth and A/B test execution
  • Strong hands-on experience with experimentation in email or lifecycle marketing
  • Ability to generate testing ideas that improve conversion, activation, and retention
  • Strong copy instincts for writing and refining: subject lines, CTAs, email messaging, lifecycle content
  • Strong analytical skills and comfort working with performance data
  • Experience with tools such as Mixpanel, Customer.io or similar platforms
  • Ability to work cross-functionally with email, growth, product, and analytics teams
  • Strong organization and clear communication
  • Fluent English
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingemail marketingconversion optimizationuser activationuser retentiondata analysiscopywritinglifecycle marketingperformance measurementmarket research
Soft Skills
analytical skillscommunicationorganizationcross-functional collaborationcreativity