Ruby Labs

User Acquisition Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇱 Israel

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Drive customer acquisition for our subscription-based web products.
  • Develop and implement strategies to continuously improve return on ad spend (ROAS).
  • Identify opportunities to scale successful campaigns while maintaining or improving efficiency.
  • Conduct deep analysis of campaign performance metrics.
  • Leverage Tableau, Google Ads reporting, and other tools to extract insights.
  • Design and implement optimal campaign/account structures.
  • Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.
  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
  • Partner with creative teams to develop high-performing ad creatives.

Requirements

  • 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
  • Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
  • Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
  • Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.
  • Advanced skills in campaign analysis, attribution, and optimization.
  • Strong ability to analyze complex datasets and extract actionable insights.
  • Data-driven mindset with structured experimentation skills.
  • ROI-focused, with a proven ability to maximize efficiency at scale.
  • Self-motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.
  • Strong project management skills to handle multiple campaigns in parallel.
  • Excellent communication skills to collaborate with cross-functional teams.
  • Entrepreneurial and results-oriented mindset.
  • Strong problem-solving skills with a passion for measurable impact.
  • Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user acquisitionperformance marketingcampaign analysisattributionoptimizationdata analysisstructured experimentationGoogle Search Adsad creativesreturn on ad spend (ROAS)
Soft skills
self-motivatedproactiveproject managementexcellent communicationentrepreneurial mindsetresults-orientedproblem-solvingadaptablequick learnerdata-driven mindset