Ruby Labs

User Acquisition Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇬🇪 Georgia

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Job Level

Mid-LevelSenior

About the role

  • Drive customer acquisition for subscription-based web products.
  • Develop and implement strategies to continuously improve return on ad spend (ROAS).
  • Conduct deep analysis of campaign performance metrics and leverage tools to extract insights.
  • Design and implement optimal campaign/account structures and continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
  • Oversee and optimize campaigns across Google, while testing new growth channels.
  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.

Requirements

  • 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
  • Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
  • Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
  • Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.
  • Advanced skills in campaign analysis, attribution, and optimization.
  • Strong ability to analyze complex datasets and extract actionable insights.
  • Data-driven mindset with structured experimentation skills.
  • Self-motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.
  • Strong project management skills to handle multiple campaigns in parallel.
  • Excellent communication skills to collaborate with cross-functional teams.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user acquisitionperformance marketingGoogle Search Adscampaign analysisattributionoptimizationdata analysisstructured experimentationad copy testingbidding strategies
Soft skills
self-motivatedproactiveindependentproject managementcommunicationcollaborationanalytical thinkingproblem-solvinggoal-orientedadaptability