Ruby Labs

User Acquisition Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇺 Anywhere in Europe

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • ROI Maximization
  • Develop and implement strategies to continuously improve return on ad spend (ROAS).
  • Identify opportunities to scale successful campaigns while maintaining or improving efficiency.
  • Conduct deep analysis of campaign performance metrics.
  • Leverage Tableau, Google Ads reporting, and other tools to extract insights.
  • Translate data into actionable strategies and tactical decisions.
  • Design and implement optimal campaign/account structures.
  • Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
  • Run A/B tests to identify scaling opportunities.
  • Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.
  • Allocate budgets effectively across platforms based on performance and growth potential.
  • Stay updated on platform changes and new features, adapting strategies accordingly.
  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
  • Build and execute comprehensive user acquisition strategies aligned with company objectives.
  • Continuously refine strategies based on performance data and market trends.
  • Partner with creative teams to develop high-performing ad creatives.
  • Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.
  • Identify funnel leakages and propose high-impact experiments to improve efficiency.
  • Research new traffic sources and evaluate their potential.
  • Partner with data, product, and growth teams to ensure cohesive acquisition efforts.
  • Collaborate closely with leadership on budget planning and reporting.

Requirements

  • 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
  • Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
  • Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
  • Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.
  • Advanced skills in campaign analysis, attribution, and optimization.
  • Strong ability to analyze complex datasets and extract actionable insights.
  • Data-driven mindset with structured experimentation skills.
  • ROI-focused, with a proven ability to maximize efficiency at scale.
  • Self-motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.
  • Strong project management skills to handle multiple campaigns in parallel.
  • Excellent communication skills to collaborate with cross-functional teams.
  • Entrepreneurial and results-oriented mindset.
  • Strong problem-solving skills with a passion for measurable impact.
  • Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user acquisitionperformance marketingGoogle Search Adscampaign analysisattributionoptimizationA/B testingdata analysisbudget managementscaling strategies
Soft skills
data-driven mindsetproject managementcommunicationproblem-solvingself-motivatedproactiveadaptabilityentrepreneurial mindsetresults-orientedcollaboration