Ruby Labs

Head of User Acquisition

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇹🇷 Turkey

Visit company website
✨ AI Apply
Apply

Job Level

Lead

About the role

  • Multi-Channel Command — Manage Google Ads, Meta (Facebook/Instagram), X, Reddit, Quora, Pinterest, and all major ad networks (Taboola, Outbrain, AppLovin, etc.).
  • Compliance Leadership — Enforce frameworks across funnels, landing pages, and ad creatives. Audit every rejection, extract patterns, and define rules for future scaling.
  • Creative Operations — Coordinate with creative production teams to ensure ad assets are optimized for compliance and maximum conversion performance.
  • A/B Testing Discipline — Design, execute, and analyze constant testing across all channels; extract actionable insights and enforce adoption of proven winners.
  • Budget & Spend Control — Own daily and hourly budget deployment across all campaigns. Maximize ROI through tight monitoring and fast decision-making.
  • Automation Execution — Implement and manage ad spend automation tools (e.g., Birch) to scale efficiently.
  • Analytics & Reporting — Maintain full transparency of performance analytics across all channels. Deliver structured reporting and actionable insights daily, weekly, and monthly.
  • Process Leadership — Establish and enforce business operations for user acquisition, including daily reporting loops, hourly monitoring, and cross-team coordination.
  • Knowledge Transfer — Maintain a centralized knowledge base for learnings, playbooks, and compliance frameworks across all products and markets.
  • Scaling Across Markets — Expand and adapt campaigns to multiple geographies with full ownership of scaling strategy and execution.
  • Team Coordination — Lead UA specialists, enforce accountability, and align all stakeholders on execution and growth goals.

Requirements

  • Proven 7+ years of leading user acquisition with hands-on experience scaling web products in high-scale, multi-channel environments.
  • Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge.
  • Hands-on experience with ad networks (Taboola, Outbrain, AppLovin, etc.).
  • Proven record of building and scaling compliance-driven funnels and ad creative frameworks.
  • Strong background in creative production processes and data-driven optimization.
  • Advanced skills in A/B testing, marketing analytics, and ad automation tools.
  • Experience managing subscription-based or funnel-driven products is a strong plus.
  • Proven ability to establish and manage business processes with strict discipline.
  • Exceptional attention to detail, operational rigor, and an accountability-first mindset.
  • Fluent in English.
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsMeta (Facebook/Instagram)A/B testingmarketing analyticsad automation toolscompliance-driven funnelsad creative frameworksdata-driven optimizationbudget managementuser acquisition
Soft skills
attention to detailoperational rigoraccountabilityteam coordinationprocess leadershipcreative operationsanalytical thinkingcommunicationdecision-makingscaling strategy