Head of Creative Production
PlayMe Studio
Creative Strategist, Performance Marketing
Ruby Labs
full-time
Posted on:
Location: 🇺🇦 Ukraine
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Ruby
About the role
- Lead the ideation and conceptualization of new ad creatives focused on customer acquisition.
- Stay ahead of industry trends and integrate innovative elements into creative production.
- Collaborate with design teams to transform ideas into compelling ad creatives aligned with brand values.
- Oversee production processes to ensure projects are delivered on time and meet the creative vision.
- Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
- Work closely with User Acquisition Managers to analyze ad creative performance across platforms and identify top-performing creatives.
- Generate and test hypotheses in A/B testing to refine creatives and optimize conversion rates.
- Provide regular reports to the Ad Creative Lead on creative impact and effectiveness.
- Conduct competitor research to understand market benchmarks and identify emerging trends.
- Liaise between creative teams and user acquisition managers and facilitate brainstorming sessions to boost customer acquisition and retention.
Requirements
- 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
- Proven track record of managing creative projects from inception to completion.
- Strong portfolio demonstrating expertise in producing high-performing digital ads.
- Expertise in digital advertising platforms and understanding of performance metrics.
- Proficiency in project management tools and collaboration software.
- Ability to perform data analysis to draw actionable insights from campaign results.
- Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.
- Strong creative vision with the ability to think out of the box and challenge the status quo.
- Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
- Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
- Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
- Willingness to experiment with new creative ideas and approaches to advertising.