Ruby Labs

Creative Strategist, Performance Marketing

Ruby Labs

full-time

Posted on:

Origin:  • 🇺🇦 Ukraine

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Job Level

Mid-LevelSenior

Tech Stack

Ruby

About the role

  • Lead the ideation and conceptualization of new ad creatives focused on customer acquisition.
  • Stay ahead of industry trends and integrate innovative elements into creative production.
  • Collaborate with design teams to transform ideas into compelling ad creatives aligned with brand values.
  • Oversee production processes to ensure projects are delivered on time and meet the creative vision.
  • Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
  • Work closely with User Acquisition Managers to analyze ad creative performance across platforms and identify top-performing creatives.
  • Generate and test hypotheses in A/B testing to refine creatives and optimize conversion rates.
  • Provide regular reports to the Ad Creative Lead on creative impact and effectiveness.
  • Conduct competitor research to understand market benchmarks and identify emerging trends.
  • Liaise between creative teams and user acquisition managers and facilitate brainstorming sessions to boost customer acquisition and retention.

Requirements

  • 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
  • Proven track record of managing creative projects from inception to completion.
  • Strong portfolio demonstrating expertise in producing high-performing digital ads.
  • Expertise in digital advertising platforms and understanding of performance metrics.
  • Proficiency in project management tools and collaboration software.
  • Ability to perform data analysis to draw actionable insights from campaign results.
  • Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.
  • Strong creative vision with the ability to think out of the box and challenge the status quo.
  • Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
  • Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
  • Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
  • Willingness to experiment with new creative ideas and approaches to advertising.