Creative Strategist, Performance Marketing
Ruby Labs
Ruby
Job Level
Mid-LevelSenior
Tech Stack
Ruby
About the role
- Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
- Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
- Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.
- Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.
- Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
- Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms, identifying those that best contribute to customer acquisition.
- Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and improving overall campaign performance.
- Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.
- Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.
- Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.
- Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance based on real-time data.
- Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.
Requirements
- 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
- Proven track record of managing creative projects from inception to completion.
- Strong portfolio demonstrating expertise in producing high-performing digital ads.
- Expertise in digital advertising platforms and understanding of performance metrics.
- Proficiency in project management tools and collaboration software.
- Ability to perform data analysis to draw actionable insights from campaign results.
- Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.
- Strong creative vision with the ability to think out of the box and challenge the status quo.
- Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
- Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
- Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
- Willingness to experiment with new creative ideas and approaches to advertising.
