Growth Marketing

• Build and lead the centralized User Acquisition Department servicing multiple subscription products.
• Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).
• Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.
• Design UA OKRs/KPIs for both department-wide success and individual team members.
• Manage and mentor a team of cross-platform UA Managers embedded in different product teams.
• Lead hiring, onboarding, training, and performance management processes across the UA function.
• Create a high-talent-density culture that fosters performance, collaboration, and growth.
• Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS.
• Develop and implement strategic growth plans based on LTV: CAC ratios, retention, onboarding conversion, and ARPU.
• Partner with data science to create and refine advanced analytics and attribution models.
• Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration.
• Collaborate with Managing Directors of each product to align UA strategies with business goals.
• Work closely with creative leads to guide ad production using data-driven creative briefs.
• Own vendor relationships with major advertising platforms/agencies and tools.

Director of User Acquisition

Growth Marketing Manager

Senior User Acquisition Manager – TikTok