Creative Strategist

• Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
• Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.
• Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.
• Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
• Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms, identifying those that best contribute to customer acquisition.
• Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and improving overall campaign performance.
• Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.
• Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.
• Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.
• Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance based on real-time data.
• Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.

Creative Strategist – Performance Marketing

Head of Creative Production