Leads the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth
Develops multi-channel programs tailored to buyer journeys
Partners with sales to align on pipeline goals
Monitors campaign performance, optimizes results through testing and analytics
Manages campaign budget, and works closely with martech tools

Requirements

Bachelor’s degree required in Marketing, Business, or related field
3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment
Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools
Strong project management, critical thinking and organizational skills (e.g., Asana, Monday.com)
Strong analytical skills and experience with attribution modeling and campaign reporting
Proven understanding of marketing, demand generation, and conversion optimization

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

demand generationcampaign planningdigital marketingattribution modelingcampaign reportingconversion optimizationanalytics

project managementcritical thinkingorganizational skills