Web Optimization Manager

Royal Communications Consultants

Web Optimization Manager focusing on enhancing the website experience through data analysis and testing strategies. Collaborate with cross-functional teams to drive conversion improvements.

Posted 7/22/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in website optimization and conversion rate optimization (CRO) through data analysis, A/B testing, and collaboration with cross-functional teams. Proficient in leveraging analytics tools to derive actionable insights that enhance user experience and drive business impact.

Highest-signal resume keywords

Website OptimizationA/B TestingData AnalysisHeap AnalyticsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationHypothesis DevelopmentMultivariate TestingWeb AnalyticsData-Driven Insights

Soft Skills

Strong CommunicationCritical ThinkingCollaboration

Tools & Technologies

HeapPower BIAdobe AnalyticsGoogle AnalyticsDynamic Yield

Industry Keywords

User JourneyUsabilityEngagementSite PerformanceOptimization Strategies

About the role

Key responsibilities & impact

Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Requirements

What you’ll need

4+ years of experience in website optimization, digital experience, CRO, or a similar role.
Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development