Performance Marketing

• Performance strategy and execution
• Develop, implement and optimize international full-funnel performance marketing strategies in line with business objectives
• Plan and manage budget-driven online campaigns across channels such as Google Ads, Meta, LinkedIn and more
• Segment audiences and explore and test new performance channels and customer journeys to scale user growth
• Monitor cost-per-acquisition metrics (CPI, CPL, etc.) and optimize budget allocation
• Campaign management and analysis
• Build marketing funnels and campaigns to activate users of the CUJU app
• Track and analyze campaign performance using KPIs and tools such as Looker Studio, Excel or CRM systems
• Derive actionable insights and implement continuous improvements
• Work closely with internal teams (Content, Product, Data, etc.) and external agencies to align campaign objectives and execution
• Conduct market benchmarking, user persona and competitor analyses to identify new opportunities
• Support cross-market learning and rollouts based on campaign insights
• Report on and optimize campaign performance based on central KPIs and conversion rates, and present regular reports to stakeholders with optimization recommendations
• A/B test content, ads and landing pages, etc.
• Monitor budget efficiency and propose budget allocations according to objectives

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