Robin

Senior Web Experience Manager

Robin

full-time

Posted on:

Location: Massachusetts • 🇺🇸 United States

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Job Level

Senior

About the role

  • Own the design and evolution of robinpowered.com to capture attention, build trust, and convert curiosity into pipeline.
  • Advance our AI-ready SEO strategy, rooted in buyer-intent and high-performing content, with an eye toward the expanding world (traditional search, AI summaries and LLMs).
  • Use behavioral analytics, A/B testing and funnel analysis to continuously reduce friction and improve conversion paths across key persona journeys.
  • Monitor website KPIs with GA4, HubSpot, and other tools to surface insights and drive site-wide improvements.
  • Partner across teams to transform campaigns into seamless buyer journeys.
  • Maintain scalable design systems and UX patterns to ensure a cohesive, high-quality brand experience.
  • Stay on the pulse of how AI is reshaping digital discovery, and evolve our site strategy accordingly.
  • Blend UX, SEO, data, and AI to create a digital experience that captures interest and converts it into revenue.
  • Work in-office several days a week as part of a hybrid, cross-functional team based in Boston.

Requirements

  • Bring 5-7 years of web marketing experience in B2B SaaS, ideally in a high-growth or start-up environment serving mid-enterprise buyers.
  • Proficient with modern web tools, from design (Figma, Webflow) to analytics and optimization platforms.
  • Clear perspective on growth marketing in the AI era, and the curiosity and ambition to lead through that transformation.
  • Growth mindset; think in data, not hunches, and comfortable digging into funnel metrics, attribution models, and site analytics to identify actionable areas for improvement.
  • See the bigger picture, understanding how SEO, personalization, CRO, and digital channels work together to drive growth.
  • High bias for action; energized by ambiguity and fast-moving cross-functional work.
  • Core competencies: Learning Velocity, AI Proficiency, Collaboration.
  • Experience with A/B testing, behavioral analytics, funnel analysis, and conversion rate optimization.
  • Experience monitoring website KPIs with GA4, HubSpot, and other analytics/optimization tools.