Head of Marketing – Bakery
Rich Products Australia
full-time
Posted on:
Location Type: Office
Location: Andover • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Develop and implement marketing strategies tailored to the bakery division.
- Conduct market research and analysis to identify growth opportunities and consumer trends.
- Set clear short- and long-term objectives for bakery marketing initiatives.
- Ensure consistent brand positioning for bakery across all channels.
- Drive campaigns that enhance brand awareness and loyalty within the bakery category.
- Plan, execute, and monitor bakery-specific campaigns across digital, print, and events.
- Analyze the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with sales to ensure marketing supports commercial priorities.
- Lead bakery-focused digital strategies (SEO, social media, content marketing).
- Stay current with digital trends to maintain a competitive edge.
- Work closely with the Head of Marketing for f’real to ensure alignment and leverage synergies between the two marketing functions.
- Manage and mentor direct reports, providing guidance and support for their professional development.
- Foster a collaborative and innovative team environment.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Work closely with the executive team, product development, sales, and other departments to align marketing strategies with overall business objectives.
- Conduct competitor analysis and identify market trends to inform strategic decisions.
- Use data-driven insights to optimize marketing strategies and improve ROI.
Requirements
- Demonstrable experience and ability in influencing and engaging with senior leaders both internally and externally.
- Experience of strategy development and strategic planning.
- Demonstrable experience in leading and developing high performance teams.
- Experience in leading change.
- Food industry experience (ideally food manufacturing).
- Significant B2B experience and ideally some B2C.
- Experience of Own Label environments and also ideally with some branded / consumer product experience.
- Development, evaluation and delivery of new business opportunities, delivering substantial revenue and margin growth.
- Delivering substantial profitable growth through input into the design, development and launch of new products and solutions.
- Proven success in delivering growth through consumer, customer and market analysis & insight.
- Significant experience in fast paced, customer centric, high growth environments.
- In-depth understanding of current marketing concepts, strategy and best practice.
- Know how to shape the narrative around developing reputation and company brand.
- Excellent commercial acumen, broad business understanding, including sales, product development, finance, operations and procurement.
- Managing external agencies and partner relationships.
- Budget control and management.
Benefits
- Competitive compensation
- Health & financial benefits
- Paid time off
- Parental leave
- Family planning support
- Flexible work policy
- Associate resource groups
- Volunteering & community impact opportunities
- Holiday gatherings
- In-house taste tests
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesmarket researchcampaign managementSEOcontent marketingdigital marketingdata analysisbudget managementstrategic planningnew product development
Soft skills
influencingengagementteam leadershipchange managementcollaborationmentoringcommercial acumeninnovationcommunicationanalytical thinking