Promotion Manager – Campaign Planning & Management

REWE Group

Promotion Manager overseeing strategic marketing and action initiatives for ZooRoyal, a national pet supply chain. Responsible for smooth campaign execution and performance analysis in the e-commerce sector.

Posted 7/21/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic promotional planning and management within retail and e-commerce environments, leveraging strong analytical skills to optimize promotion performance and budget adherence. Capable of coordinating complex workflows across multiple departments and stakeholders to drive business growth.

Highest-signal resume keywords

Promotional PlanningCampaign ManagementAnalytical SkillsCRM Systems ExperienceE-commerce Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Promotion ManagementPerformance Data AnalysisKPI MonitoringBudget ManagementWorkflow Optimization

Soft Skills

Cross-Department CoordinationStakeholder CommunicationProactive Problem Solving

Tools & Technologies

Channel-Specific SystemsCRM SystemsE-commerce Platforms

Industry Keywords

RetailPromotionsDigital MarketingBusiness AdministrationBusiness Informatics

About the role

Key responsibilities & impact

You are responsible for strategic promotional planning and manage ZooRoyal’s promotional activities for our webshop and ZooRoyal retail stores.
You ensure smooth promotion processes: you maintain promotion setups, work in channel-specific systems, optimize setup workflows in coordination with IT, and act as the primary contact for other departments that create promotions.
You continuously monitor promotion performance, proactively derive concrete recommendations for action, and ensure adherence to the promotions budget.
You continuously develop our promotions business both commercially and technically.

Requirements

What you’ll need

You have independently planned, managed, or optimized promotions, promotion campaigns, or comparable measures in retail, CRM, or e-commerce and taken responsibility for results.
You hold a degree in Business Administration, Economics, (Digital) Marketing, E‑commerce, Business Informatics, or a comparable qualification.
You have strong analytical skills, work confidently with KPIs and performance data, and derive concrete recommendations from them.
You bring practical experience with commerce, CRM, or campaign systems.
You are familiar with complex coordination across different departments, IT and other stakeholders and can maintain an overview across multiple interfaces.

Benefits

Comp & perks

Strong team & great culture: Join a high-performing, motivated team of smart people with a collaborative atmosphere and flat hierarchies.
Flexible working hours & remote work: Trust-based working hours with the option to work remotely and team-based flexibility for office days.
Flexible additional vacation days: The option for extra days off for maximum individual flexibility.
Diverse training & career opportunities: A foundation for your individual development—personally, methodically and professionally.
Modern office and office dogs: You’re welcome to bring your dog to our modern open-plan headquarters on the Carlswerk campus in Cologne.
Holiday and Christmas bonus: To support rest and to treat family, pets and friends.
Additional employee benefits: Meal subsidies, muesli/coffee/water/tea/fruit in the office and free employee parking, company pension scheme, subsidy for the Deutschlandticket, the option of a company bike (JobRad), and employee discounts and benefits across the REWE Group.
Security: A stable position in a growing company within the REWE Group.