Chief Marketing Officer

Reverse Tech

CMO leading growth engine for health and wellness digital product brands. Driving innovation and scaling mobile apps with cross-functional teams.

Posted 4/28/2026full-timeRemote • 🇪🇺 Anywhere in EuropeLeadWebsite

About the role

Key responsibilities & impact

Lead the end-to-end growth engine, optimizing the entire journey from Paid Acquisition through Conversion to Monetization with the ultimate goal of maximizing LTV Margin
Optimize 7-figure monthly marketing spend across global channels and the product portfolio, ensuring capital is strategically allocated to the highest-growth opportunities
Build and refine scalable processes that empower teams to operate with high autonomy while maintaining top-tier performance standards
Synchronize cross-functional teams to ensure a unified growth strategy and a high-velocity experimentation culture
Translate granular data and market signals into high-stakes decisions regarding product direction, knowing exactly when to scale a product or pivot
Identify and exploit new channel opportunities, leveraging technical expertise to scale our health and wellness apps into global market leaders

Requirements

What you’ll need

5+ years managing and scaling Meta and Google Ads at significant scale
Proven experience in a "performance-first" environment where paid media is the primary revenue driver
Preferably within subscription-based mobile apps (web-to-app) space
Track record of managing high-volume monthly budgets and driving rapid spend growth
Ability to leverage AI and automation to enhance creative workflows and campaign velocity
Deep understanding of the interaction between paid media, onboarding funnels, pricing, and LTV
Granular understanding of LTV, CPA, and ROAS combined with the ability to read market signals to optimize investment
Proven ability to lead performance, growth product, and monetization teams toward shared P&L goals

Benefits

Comp & perks

100% remote and flexible work hours
Top notch equipment (MacBook Pro)
Full-time
Learning from the best, including ex-Googlers and more
Unlimited growth prospects
Inclusion in a winning team
Competitive compensation
A fun, non-corporate atmosphere

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Meta AdsGoogle Adsperformance marketingAI and automationLTVCPAROASdata analysisbudget managementgrowth strategy

Soft Skills

leadershipcross-functional collaborationstrategic thinkingdecision makingprocess optimizationcommunicationteam empowermentexperimentation cultureautonomyperformance standards