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Senior Sales Development Representative
ReSource ProSenior SDR creating qualified outbound pipeline for ReSource Pro, which optimizes insurance workflows and operations. Partnering with Sales Executives to qualify opportunities across insurance accounts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B outbound sales and business development, with a strong focus on stakeholder engagement and account strategy within the insurance industry. Proficient in utilizing Salesforce and AI-automated sales tools to drive outreach effectiveness and achieve pipeline targets.
Highest-signal resume keywords
B2B Outbound Sales ExperienceSalesforce ProficiencyInsurance Industry ExperienceAI-Automated Sales ToolsAccount-Strategy and Stakeholder-Mapping
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound SalesPipeline ManagementSales MethodologyStakeholder EngagementOpportunity QualificationActivity TrackingMessaging DevelopmentSegmentation StrategyConversion MetricsAccount Mapping
Soft Skills
Strong CommunicationSelf-DirectedAccountabilityCollaborationBusiness Acumen
Tools & Technologies
SalesforceAI Sales ToolsSequencing PlatformsCadence PlatformsLinkedIn
Certifications & Qualifications
GTM Certification
Industry Keywords
InsuranceB2B SalesSales StrategyMarket TrendsRegulatory Changes
About the role
Key responsibilities & impact- Build and execute personalized, multi-stakeholder, multi-channel outreach into target accounts within an assigned vertical segment
- Design and test cadences, messaging, and outreach approaches, iterating based on conversion results
- Develop segment-specific points of view translating ReSource Pro’s value proposition for insurance decision-makers
- Source net-new accounts through research, referrals, intent signals, and prospecting
- Maintain activity volume across phone, email, and LinkedIn channels
- Identify and engage at least three stakeholders per target account
- Build account maps covering buying committees, vendor relationships, and initiatives
- Partner with aligned Sales Executives on account strategy and stakeholder mapping
- Re-engage stalled accounts using new insights, contacts, or triggers
- Create, qualify, and document opportunities in Salesforce before Sales Executive handoff
- Apply ReSource Pro’s approved sales methodology
- Hand off qualified opportunities with pain points, stakeholder maps, and defined next steps within approved SLAs
- Drive activity-to-meeting and meeting-hold-to-opportunity-created conversion against annual benchmarks
- Contribute point of view to pipeline reviews
- Build working knowledge of ReSource Pro solutions for the assigned segment
- Monitor industry trends, regulatory changes, and competitive positioning
- Partner with Industry Marketing and Events on tradeshow targeting and event meeting strategy
- Participate in relevant vertical enablement sessions
- Maintain an active LinkedIn presence with segment-specific content
- Operate ReSource Pro’s digital sales stack and refine WRITER prompts
- Maintain accurate Salesforce records
- Complete and maintain GTM certification at a passing threshold
- Collaborate with Marketing to refine messaging using outreach performance data
Requirements
What you’ll need- 3–4 years of B2B outbound sales, business development, or related experience required
- Demonstrated record of consistently meeting or exceeding outbound activity and pipeline targets
- Prior SDR, BDR, or inside sales experience strongly preferred
- Insurance industry experience
- Familiarity with B2B sales methodology
- Experience with AI-automated sales tools, including building and refining prompts
- Experience with sequencing and cadence platforms
- Self-directed, with minimal ramp time and ability to structure ambiguous work
- Consistent achievement of daily and weekly activity floors across phone, email, and LinkedIn
- Accountability for activity-to-meeting and meeting-hold-to-opportunity conversion
- Consistent pipeline target achievement and Salesforce documentation within approved SLAs
- Account-strategy and stakeholder-mapping experience
- Business acumen for substantive conversations with C-suite insurance executives
- Strong written and verbal communication
- Salesforce proficiency
- Comfort building and refining prompts with AI-automated sales tools
- Less than 20% domestic travel
- Bachelor’s degree in Business, Marketing, Communications, or related field preferred, not required
Benefits
Comp & perks- 100% paid employee health insurance available on day 1
- Medical, dental, and vision benefits available on day 1
- Internet stipend eligibility for remote positions
- 401(k) with employer match, vested on day 1
- HSA/FSA available
- Employer-provided long-term and short-term disability
- Generous PTO plan with paid holidays and floating holidays
- Development and growth opportunities
- Comprehensive wellness program and prioritization of employee health
- Annual bonus eligibility