Senior Project Manager – Implementation
ReSource Pro
GuidewirePMP
Product Marketing Manager – Insurance Tech Services
ReSource Pro
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $89,133 - $150,768 per year
Job Level
Mid-LevelSenior
Tech Stack
GoGuidewire
About the role
- Lead, oversee and support the implementation of the strategic go-to market strategy for the Carrier, Retail and MGA markets
- Partner with the Marketing, Tech Services and Sales teams
- Understand the customer, market, and revenue goal, then develop, drive, and ensure the smooth execution of market strategy and content to support those goals
- Translate revenue goals into impactful marketing strategies
- Develop and implement comprehensive marketing strategies (digital & in-person)
- Design and implement compelling marketing campaigns across various digital channels (search, social, ABM, events, etc.) to generate leads and support business growth
- Take ownership of writing, designing, and stewarding engaging content for all digital channels (website, blog posts, social media, email campaigns)
- Serve as a pivotal link between marketing, sales, and technology leaders
- Stay updated on industry trends to drive continuous improvement
Requirements
- Bachelor's degree Marketing, Communication, or related degree
- 3-5 years B2B marketing experience in the US insurance industry focusing in on Tech Services
- 3+ years’ experience writing preferred
- Knowledge of Insurance Platforms such as: Guidewire, Duck Creek, Vertafore, Applied Epic, Insurity, and Majesco
- Prior campaign execution - B2B focus
- Passion or curiosity for how to communicate and market in a digital first environment.
- Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions
- Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment
- Must reside within the U.S. to be eligible for consideration
