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Marketing Manager
Remote Legal StaffMarketing Manager leading a performance marketing strategy across multiple disciplines for RemoteLegalStaff. Driving team performance and budget allocation with a focus on data-driven decisions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, managing multi-disciplinary teams, and leveraging data-driven insights to optimize marketing strategies and drive pipeline growth. Proficient in budget management and aligning marketing efforts with sales objectives.
Highest-signal resume keywords
Performance Marketing ExperienceTeam LeadershipGoogle Analytics (GA4)Paid Media ManagementB2B Marketing Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisBudget ManagementCampaign OptimizationSEO StrategyContent MarketingLifecycle MarketingCreative DirectionP&L ManagementMetrics DiagnosisReporting
Soft Skills
Direct CommunicationFeedback DeliveryAccountabilityCoachingProblem-Solving
Tools & Technologies
Google AdsMeta Ads ManagerLinkedIn AdsDashboardsTracking Tools
Industry Keywords
B2B Professional ServicesLong-Sales-Cycle MarketingCACLTVROASPipeline Management
About the role
Key responsibilities & impact- You'll own marketing end-to-end: strategy, team, budget, and results, reporting directly to the founder
- You'll lead a multi-disciplinary team: media buyers, SEO specialists, creatives, copywriters, and more
- Set the bar across every channel, hold people accountable, and drive performance through the team you build
- This is a performance marketing operation, and you need to be deeply data-driven
- Every decision you make — budget allocation, channel mix, creative direction, team performance — needs to be backed by data
- Should live in dashboards, know your numbers cold, and be able to diagnose what's broken from the metrics alone
- Your team will look to you to make the right calls when something breaks or a budget needs to shift
- Ensure tight alignment with sales to make sure marketing is driving real pipeline
Requirements
What you’ll need- 4+ years managing full-time marketing professionals across multiple disciplines (not just freelancers or agencies, not just one channel) — and that experience should be demonstrated through sustained ownership in one role, not a series of short stints or consulting engagements
- Have deep performance marketing experience: you've personally owned paid media P&L and know how the funnel works end-to-end
- Are fluent across the full marketing stack: paid, SEO, content, lifecycle, creative; enough to set direction, evaluate work, and coach specialists in each area
- Are fluent in Google Analytics (GA4) and the core paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
- Can build reports, set up tracking, and pull insights yourself, not just ask an analyst to do it
- Read campaign data fluently and can diagnose what's broken across any channel from the metrics alone
- Fluency in B2B professional services or long-sales-cycle marketing
- Think in pipeline, CAC, LTV, ROAS, and payback, not vanity metrics
- Lead with directness: you give clear feedback and don't avoid hard conversations
- Thrive in a fast, high-accountability environment where the bar is high, and excuses don't fly
Benefits
Comp & perks- Fully remote position with a flexible work schedule
- Competitive base salary
- Annual performance bonus
- Anniversary loyalty bonuses
- Company-sponsored health insurance
- Generous PTO that increases with tenure (up to 30 days per year)
- Birthday PTO day
- 7 U.S. paid holidays
- 5 paid sick days per year
- Bereavement leave
- Additional unpaid personal leave available
- Home office stipend for equipment and workspace upgrades
- Computer replacement stipend
- Monthly internet allowance (increases with tenure)
- Professional development and training programs
- Education support for high performers
- A collaborative, supportive team culture where people are genuinely invested in each other's success
- A fast-moving environment where your work has real visibility and direct impact
- Clear path to growth: we promote from within and reward people who perform