Direct Marketing Specialist, Mid-Senior Level

Remix Global

Direct Marketing Specialist at Remix designing high-impact campaigns for lifecycle and retention marketing in Sofia. Collaborating with teams across the company to optimize marketing performance.

Posted 4/12/2026full-timeSofia • 🇧🇬 BulgariaSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Design, implement, and optimize direct marketing campaigns across email, push notifications, in-app messaging, SMS, and other direct channels
Analyze customer behavior, lifecycle stages, and segmentation data to identify opportunities to improve engagement, retention, and reduce churn
Develop hypotheses and run structured tests (A/B and multivariate) to improve key engagement, conversion, and retention KPIs
Own campaign execution end-to-end, including targeting, personalization, QA, scheduling, and reporting
Monitor campaign performance, synthesize insights, and clearly communicate results and recommendations to stakeholders
Collaborate cross-functionally with growth, product, sales, brand & creative, and data teams to align lifecycle strategies with overall business objectives
Stay up to date on lifecycle, CRM, and retention marketing trends, tools, and best practices, bringing new ideas and innovation to the team
Ensure operational excellence across all campaigns with a strong focus on accuracy, scalability, and continuous improvement

Requirements

What you’ll need

2–5 years of experience in lifecycle, retention, CRM, or direct marketing
Proven campaign management across multiple direct channels in fast-paced environments
Strong experience with marketing automation platforms (e.g. Braze, Salesforce Marketing Cloud, Klaviyo, Emarsys, etc.)
Data-driven mindset with hands-on experience in analytics, segmentation, personalization, and A/B testing
Ability to translate customer insights into effective retention and engagement strategies
Strong project management, attention to detail, and ability to manage multiple initiatives
Excellent communication skills and experience working cross-functionally
Nice to have: Hands-on experience with A/B testing frameworks and multivariate testing
Familiarity with customer loyalty programs, subscription models, or B2C product growth strategies
SQL knowledge is a strong plus
Basic HTML/CSS skills for email template editing and troubleshooting
Experience with personalization, dynamic content, and advanced segmentation strategies

Benefits

Comp & perks

Competitive remuneration
Individual career growth plan
Additional health insurance
Food vouchers worth up to €102.26
Multisport card
Work-life balance & social events
Free snacks, soft drinks, coffee, and fruits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingmultivariate testinganalyticssegmentationpersonalizationSQLHTMLCSScampaign managementmarketing automation

Soft Skills

project managementattention to detailcommunicationcollaborationdata-driven mindsetstrategic thinkingcreativityproblem-solvingadaptabilitystakeholder management