Direct Marketing Specialist, Mid-Senior Level

Remix Global

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • Bulgaria

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Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Design, implement, and optimize direct marketing campaigns across email, push notifications, in-app messaging, SMS, and other direct channels
  • Analyze customer behavior, lifecycle stages, and segmentation data to identify opportunities to improve engagement, retention, and reduce churn
  • Develop hypotheses and run structured tests (A/B and multivariate) to improve key engagement, conversion, and retention KPIs
  • Own campaign execution end-to-end, including targeting, personalization, QA, scheduling, and reporting
  • Monitor campaign performance, synthesize insights, and clearly communicate results and recommendations to stakeholders
  • Collaborate cross-functionally with growth, product, sales, brand & creative, and data teams to align lifecycle strategies with overall business objectives
  • Stay up to date on lifecycle, CRM, and retention marketing trends, tools, and best practices, bringing new ideas and innovation to the team
  • Ensure operational excellence across all campaigns with a strong focus on accuracy, scalability, and continuous improvement

Requirements

  • 2–5 years of experience in lifecycle, retention, CRM, or direct marketing
  • Proven campaign management across multiple direct channels in fast-paced environments
  • Strong experience with marketing automation platforms (e.g. Braze, Salesforce Marketing Cloud, Klaviyo, Emarsys, etc.)
  • Data-driven mindset with hands-on experience in analytics, segmentation, personalization, and A/B testing
  • Ability to translate customer insights into effective retention and engagement strategies
  • Strong project management, attention to detail, and ability to manage multiple initiatives
  • Excellent communication skills and experience working cross-functionally
  • Nice to have: Hands-on experience with A/B testing frameworks and multivariate testing
  • Familiarity with customer loyalty programs, subscription models, or B2C product growth strategies
  • SQL knowledge is a strong plus
  • Basic HTML/CSS skills for email template editing and troubleshooting
  • Experience with personalization, dynamic content, and advanced segmentation strategies
Benefits
  • Competitive remuneration
  • Individual career growth plan
  • Additional health insurance
  • Food vouchers worth up to €102.26
  • Multisport card
  • Work-life balance & social events
  • Free snacks, soft drinks, coffee, and fruits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingmultivariate testinganalyticssegmentationpersonalizationSQLHTMLCSScampaign managementmarketing automation
Soft Skills
project managementattention to detailcommunicationcollaborationdata-driven mindsetstrategic thinkingcreativityproblem-solvingadaptabilitystakeholder management