Marketing Specialist

Rehmann

Marketing Specialist supporting campaigns, insights, events, and growth strategy at Rehmann, a professional advisory firm. Driving brand awareness and firmwide growth through data-informed marketing initiatives.

Posted 8/14/2026full-timeTroy • Missouri • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, analyzing campaign data, and managing multi-channel campaigns. Proficient in utilizing marketing technology tools and CRM systems to drive insights and improve targeting.

Highest-signal resume keywords

Marketing Strategy DevelopmentData Analysis and InsightsProject ManagementCampaign ExecutionCRM Systems Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PrinciplesData AnalysisCampaign ManagementKPI TrackingMarket Research

Soft Skills

Organizational SkillsCritical ThinkingCommunication SkillsProblem-SolvingContinuous Learning Mindset

Tools & Technologies

Microsoft SuiteMonday.comSalesforceJasperHubSpotSharePoint

Industry Keywords

B2B MarketingPublic SectorHealthcareFinancial ServicesDemand Generation

About the role

Key responsibilities & impact

Assist with the development and execution of annual marketing plans aligned with firmwide goals
Contribute to segment- and industry-specific marketing strategies through research, insights, and recommendations
Execute multi-channel campaigns and manage content development
Partner with demand generation and digital teams to align campaigns with priority audiences and business goals
Identify and refine target audiences, industries, and priority accounts
Support development of ideal customer profiles through research and data analysis
Analyze campaign and CRM data to identify trends across segments and industries
Track KPIs, measure campaign success, and provide actionable insights
Identify performance patterns and opportunities to improve targeting, messaging, or channel mix
Research market trends, hot topics, and competitive landscapes
Surface growth opportunities within industries, service lines, and client segments
Support exploration of new markets, audiences, and campaign approaches
Support the sales team with resources, tools, and content
Partner cross-functionally with marketing, sales, and subject matter professionals
Translate frontline feedback into marketing insights and campaign improvements
Organize conferences, trade shows, and events
Contribute to marketing innovation, growth strategy, and process-improvement initiatives

Requirements

What you’ll need

Foundational understanding of marketing principles and strong interest in developing strategic marketing capabilities
Strong organizational and project management skills
Ability to manage multiple priorities
Analytical mindset and interest in using data to inform decisions
Strong critical thinking and sound judgment
Ability to proactively identify solutions
Excellent communication and presentation skills
Continuous learning mindset
Bachelor’s degree in marketing, communications, business, or related field
2+ years of marketing experience; agency and/or B2B professional services experience preferred
Proficient in Microsoft Suite and similar tools
Familiarity with marketing technology tools, CRM systems, and project management software
Experience with Monday.com, Salesforce, Jasper, HubSpot, and SharePoint is a plus
Industry experience in the public sector, healthcare, or financial services is a plus

Benefits

Comp & perks

In-office or hybrid work arrangements
Supportive work environment
Professional development programs
Benefits focused on physical and mental health
Paid time off for volunteering and diversity-related activities
Flexible work arrangements