Senior Product Manager, Ads – Shopping Catalogs

Reddit, Inc.

Senior Product Manager owning Reddit Shopping catalogs and Applied Product Knowledge Graph. Driving advertiser onboarding, AI catalog enrichment, and ads monetization.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $190,800 - $267,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management with a focus on Catalogs and Product Knowledge Graphs, driving strategic initiatives and leveraging AI for data analysis and automation. Proven ability to collaborate across engineering, sales, and leadership teams to enhance advertiser onboarding and optimize catalog-driven advertising solutions.

Highest-signal resume keywords

Product Management ExperienceAdTech ExperienceProduct Knowledge GraphsCatalog ManagementAI Product Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Entity ResolutionProduct TaxonomiesCatalog-Driven ROASMVP ScopingProduct Feed IngestionData AnalysisTask AutomationFeature EngineeringMulti-Region Catalog SystemsCatalog QA Tool Operation

Soft Skills

Effective CommunicationTrust BuildingDecision Making

Tools & Technologies

Google Merchant CenterMeta Commerce ManagerPinterestTikTok ShopShopifyWooCommerceBigCommerce

Industry Keywords

Retail MediaE-Commerce PlatformsShopping MarketplacesCatalog InsightsLLM-Driven Content Understanding

About the role

Key responsibilities & impact

Own Catalogs and Applied Product Knowledge Graph (PKG) end-to-end as a platform connecting Reddit’s paid and organic Shopping surfaces
Reduce advertiser onboarding time through better error handling, automated feed-issue resolution, product ID/item-group ID matching, and URL-to-catalog automation
Establish the foundations of a Reddit Merchant Center
Drive LLM-based catalog enrichment, catalog-driven ad overlays, and Catalog Insights
Define the 1–3 year Catalogs and Applied PKG strategy and roadmap across four pillars
Unlock advertiser demand through Limitless Catalogs, regional EMEA metadata, and Shopify integration
Partner with Ads Content Understanding to connect ad catalogs, the Product Knowledge Graph, and organic product mentions
Define and own metrics including catalog-driven ROAS, PKG product-view coverage, onboarding time, and revenue unlocked
Build dashboards and establish the goal-setting cadence
Represent Catalogs and Applied PKG in leadership reviews, working teams, and executive readouts
Communicate with PMs, engineers, sales, and senior leadership
Partner deeply with Catalogs engineering, Ads Content Understanding, and organic Shopping teams

Requirements

What you’ll need

5+ years of Product Management experience
At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms
Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale
Comfortable creating scalable agentic workflows and using AI for data analysis and task automation
Evidence of building AI products at work or as a hobby
Experience shipping product feed ingestion, catalog management, product knowledge graphs, retail media catalogs, or comparable systems
Familiarity with product feeds and failure points in Google Merchant Center, Meta Commerce Manager, Pinterest, or TikTok Shop
Ability to scope an MVP, ship it, operate it, build net-new products, and improve production systems
Experience delivering initiatives spanning 3+ engineering teams plus PMM, Sales, and Ops
Ability to communicate effectively with executives and earn trust with senior engineers
Comfortable making decisions with imperfect information and making reasonable risk/reward tradeoffs
ML fluency is nice to have
Experience with LLM-driven content understanding or feature engineering is nice to have
Experience shipping for SMB-via-platform channels such as Shopify, WooCommerce, or BigCommerce is nice to have
Experience with multi-region catalog/pricing systems is nice to have
Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console is nice to have

Benefits

Comp & perks

100% remote opportunity
Competitive salary and equity options
Comprehensive health benefits (medical, dental, vision)
Workplace perks, including home office set up stipend
Generous 401k matching
Flexible vacation policy
Paid parental leave (4+ months)
Family planning support
Paid volunteer time off
Opportunity to opt out of AI interview recording, transcription, and summarization
Reasonable accommodations for qualified individuals with disabilities and disabled veterans