Senior Product Adoption Strategist, Shopping

Reddit, Inc.

Senior Product Adoption Strategist helping innovate and scale Reddit Ads product adoption in the US. Working with the sales team to drive growth and engagement across priority ad products.

Posted 7/24/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $168,000 - $235,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital advertising and sales strategy, with a focus on product adoption and growth. Proven ability to collaborate with cross-functional teams and equip sales teams with the necessary tools and insights to drive advertiser engagement and revenue.

Highest-signal resume keywords

Digital Advertising ExperienceProduct Adoption StrategySales Strategy DevelopmentCross-Functional CollaborationGoogle Suite Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingSales StrategyProduct AdoptionMarketing StrategyOperations Management

Soft Skills

Effective CommunicationAdvocacy for Advertiser NeedsTraining and Development

Tools & Technologies

SalesforceGoogle Suite

Industry Keywords

Advertiser EngagementRevenue GrowthLarge Customer SalesMarket InsightsProduct Marketing Management

About the role

Key responsibilities & impact

Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams, GTM Enablement, and more in alignment to strategic goals.
Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

Requirements

What you’ll need

5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
Proficient in Google Suite and Salesforce.

Benefits

Comp & perks

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave