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Director of Marketing – Hybrid
RecruitingDirector of Marketing managing entire marketing strategy and execution for a high-growth software company. Overseeing customer acquisition strategies and building a high-performing marketing team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing customer acquisition strategies, with a strong focus on SaaS marketing and the Audio/Video industry. Proven ability to lead teams and manage partnerships while analyzing marketing performance through established KPIs.
Highest-signal resume keywords
SaaS Marketing ExperienceGo-to-Market Strategy DevelopmentPartner/Channel MarketingTeam LeadershipMarketing Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Acquisition StrategiesMarketing Strategy DevelopmentKPI EstablishmentContent CreationCampaign Execution
Soft Skills
LeadershipCollaborationAnalytical Thinking
Industry Keywords
Audio/Video IndustryAV MarketBroadcast MarketEarly-Stage Startup Experience
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Design, implement, and execute customer acquisition strategies across all channels
- Create highly engaging, cross-platform content from long-form blogs to short-form viral campaigns
- Develop joint marketing campaigns with key partners
- Own all aspects of conference and event marketing
- Establish key performance indicators (KPIs) and analyze marketing performance
- Lay the groundwork for a world-class marketing function
Requirements
What you’ll need- 5+ years of demonstrable experience in SaaS marketing
- Previous, direct experience at an early-stage startup (Seed to Series B) in a Go-to-Market (GTM) function
- Proven ability to develop a high-level marketing strategy and execute tactically
- Strong understanding of the Audio/Video industry, AV, or Broadcast market
- Required experience managing at least 1-3 direct reports or leading multiple external agencies/contractors
- Specific experience in Partner/Channel marketing
Benefits
Comp & perks- Hybrid work arrangement (1-2 days in office)