Chief Marketing Officer – CMO

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Chief Marketing Officer leading marketing strategy and customer acquisition for a new sportsbook brand. Building and scaling brand within a successful iGaming Group's portfolio.

Posted 7/25/2026full-timeRemote • 🌎 Anywhere in the WorldLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, focusing on customer acquisition across various channels, including PPC, Affiliates, and Influencer Marketing. Proven ability to lead and mentor high-performing teams while managing performance metrics such as CAC, LTV, and ROAS.

Highest-signal resume keywords

Marketing Leadership ExperienceFull-Funnel Acquisition ManagementPPC and Programmatic AdvertisingAffiliate Partnerships ManagementAnalytical and Performance Marketing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition StrategyPPC ManagementProgrammatic AdvertisingAffiliate MarketingInfluencer MarketingSponsorship ManagementMarket Expansion StrategyPerformance Marketing MetricsProduct Launch ExperienceCommercial Agreements Management

Soft Skills

Team LeadershipMentoringCollaborationAnalytical ThinkingCommunication

Industry Keywords

Sports BettingIGamingGrey MarketsCrypto PaymentsBrand Positioning

About the role

Key responsibilities & impact

Own the overall marketing strategy and acquisition budget
Drive customer acquisition across PPC, Paid Social, Programmatic, Affiliates, Influencers and Sponsorships
Develop scalable acquisition strategies across grey and regulated markets
Build and manage affiliate partnerships and commercial agreements
Define the brand positioning, identity and market expansion strategy
Work closely with Product, CRM, Payments, Legal and Compliance teams
Recruit, mentor and lead a high-performing international marketing team
Report directly to the Board on performance, CAC, LTV, ROAS and overall marketing KPIs

Requirements

What you’ll need

10+ years' marketing leadership experience within Sports Betting and/or iGaming
Proven success managing full-funnel acquisition across multiple marketing channels
Strong experience with PPC, Affiliates, Programmatic, Brand, Influencer Marketing and Sponsorships
Experience launching new products, brands or entering new markets
Previous leadership experience managing multi-disciplinary marketing teams
Commercial mindset with strong analytical and performance marketing skills
Experience operating within grey markets is highly desirable
Knowledge of crypto payments is considered a plus but is not essential

Benefits

Comp & perks

Fully flexible location for the right candidate
Executive-level role reporting directly to the Board
Competitive salary, performance bonus and profit-sharing scheme
Unique opportunity to build and scale a new sportsbook brand backed by an established and successful iGaming Group