Social Growth and Community Lead – Fractional

Recess

Social Growth & Community Lead for Recess, managing organic social presence and community engagement. Focused on content creation, partnerships, and social strategy for a family-focused brand.

Posted 7/1/2026part-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media channels and creating engaging content tailored for family audiences. Proficient in analyzing social performance metrics to inform content strategies and drive community growth.

Highest-signal resume keywords

Social Media ManagementContent CreationShort-Form Video EditingCommunity EngagementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationShort-Form Video EditingGraphic DesignSocial Media StrategyPerformance Metrics Tracking

Soft Skills

CreativityOrganizationProactivityAdaptabilityCommunication

Tools & Technologies

InstagramTikTokFacebookLinkedInRedditThreads

Industry Keywords

Organic GrowthCommunity ManagementContent StrategyAudience EngagementSocial Trends

About the role

Key responsibilities & impact

Own the day-to-day management of Recess' organic social channels, including Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and emerging platforms
Create and publish engaging content daily, maintaining a consistent and recognizable brand voice
Develop recurring content series while identifying opportunities to participate in timely trends and conversations
Capture, edit, and publish short-form video and social-first content
Build meaningful relationships with our community by actively responding to comments, messages, and conversations
Celebrate customers, providers, and partners through engaging community-focused content
Help create a social presence that feels personal, approachable, and genuinely fun
Identify and manage partnerships with creators, parent influencers and complementary brands
Coordinate collaborations that increase awareness, engagement, and community reach
Continuously explore new opportunities to grow our audience organically
Monitor social trends, platform updates, and emerging content formats
Bring fresh ideas to the table every week and move quickly from concept to execution
Run experiments across content formats, messaging, posting cadence, and channels to uncover new opportunities for growth
Track and report on key social performance metrics
Identify what's working, what's not, and where we should invest more time
Turn data into actionable recommendations—not just dashboards
Share regular insights that help shape future content and growth strategies

Requirements

What you’ll need

2–5 years of experience creating content, managing social media, or growing online communities
Exceptional instincts for what performs well on social media
Understands parents and family audiences or is excited to immerse themselves in learning everything about them
Writes with personality and knows how to adapt content across platforms
Can create simple graphics and edit short-form videos
Thrives in fast-moving, startup environments
Highly organized and able to manage multiple content streams simultaneously
Loves testing ideas and isn't afraid to fail quickly
Pays attention to the data without letting it limit creativity
Proactive, resourceful, and constantly looking for the next opportunity

Benefits

Comp & perks

High level of ownership
Trust
Creative freedom