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Content Marketing Lead
Rec TechnologiesContent Marketing Lead advancing Rec's AI-powered recreation platform through customer stories and sales content. Creating AI narratives, case studies, and campaign assets that help recreation organizations evaluate and adopt Rec.
Posted 8/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $180,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content marketing, with a focus on creating compelling case studies, sales enablement assets, and SEO-optimized content. Proven ability to collaborate across teams and independently manage content strategy and execution.
Highest-signal resume keywords
B2B Content Marketing ExperienceStrong Writing SkillsSEO KnowledgeSales Enablement AssetsInterviewing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyCase StudiesSales DecksVideo ScriptsWeb CopyContent OptimizationAI-Driven Answer EnginesProposal ContentLanding PagesEmail Copy
Soft Skills
CollaborationSynthesis of InputIndependent Execution
Industry Keywords
B2BStartupScale-UpGrowth MarketingCustomer ExperienceDemand GenerationContent CalendarVertical B2B/AI StorytellingShort-Form Video Production
About the role
Key responsibilities & impact- Turn Rec deployments into case studies, testimonials, and short-form video assets
- Build a reusable library of quotes, story snippets, and proof points for Sales, ABM, and events
- Translate Rec's AI capabilities into clear stories grounded in real workflow change
- Build decks, one-pagers, proposal content, landing pages, and email copy for Sales and Growth Marketing
- Set and run Rec's content calendar and voice across the website, blog, and social channels
- Optimize content for SEO and AI-driven answer engines (AEO)
- Interview partners, Sales, Product, and Customer Experience and synthesize input into accurate, credible content
- Collaborate with Growth Marketing, Sales, Product, and Customer Experience on active deals and campaigns
Requirements
What you’ll need- 5–8 years of B2B content marketing experience
- Experience at a startup or scale-up ideally, with case studies, customer stories, or sales enablement assets
- Strong writing across long-form articles, case studies, video scripts, sales decks, and web copy
- Comfortable interviewing customers or partners and turning conversations into stories
- Working knowledge of SEO and AI/answer engines (AEO)
- Experience partnering with Sales or Demand Gen on assets used in live deals
- Ability to own strategy and execution independently in a lean team
- Bonus: experience with vertical B2B/AI storytelling or coordinating short-form video production
- Must be currently authorized to work in the US
- Must not require employment visa sponsorship now or in the future
Benefits
Comp & perks- Equity
- Flexible work arrangement (hybrid)