Media Planner

Real Chemistry

Media Planner at Real Chemistry developing impactful media campaigns for healthcare clients. Collaborating with internal teams and external partners to achieve brand goals.

Posted 7/20/2026full-timeCalifornia, Illinois, Massachusetts, Missouri, New Jersey, New York • 🇺🇸 United StatesJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital media planning, including campaign trafficking, optimization, and budget management. Proficient in utilizing media and research tools to analyze data and enhance campaign performance.

Highest-signal resume keywords

Digital Media PlanningMediaocean/PrismaRFP Drafting and NegotiationData Analysis and ReportingMicrosoft Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign TraffickingMedia Budget ManagementVendor Proposal EvaluationCreative Spec Sheet DevelopmentData Compilation and QAMedia OptimizationClient Presentation DevelopmentEmerging Media Trends ResearchInvoicing and Billing ReconciliationUTM Coding

Soft Skills

CommunicationNegotiationTraining and Mentoring

Tools & Technologies

Google Campaign ManagerComScoreKantarGoogle Analytics

Industry Keywords

AdvertisingHealth and WellnessDigital Media Campaigns

About the role

Key responsibilities & impact

Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
Draft and issue RFPs to partners
Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
Assist with development of client presentation materials and presenting to clients
Create, send, and maintain vendor insertion orders / contracts
Create and maintain creative spec sheets; liaise with creative agency as needed
Code (UTMs), upload, and traffic campaigns
Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
Develop POVs on emerging media opportunities and trends
Maintain media publisher relationships and seek out new media opportunities
Research and compile competitive and media landscape data
Train Assistant Media Planners

Requirements

What you’ll need

BS/BA required; Marketing/Advertising concentration preferred
Minimum one year of digital media planning experience required
Genuine interest in advertising and the health and wellness industry
Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)

Benefits

Comp & perks

health insurance
retirement plans
paid time off
flexible work arrangements
professional development
online classes
mental wellness coaching