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Senior Director, Client Media Solutions
Real ChemistrySenior Director directing audience-first media strategies and integrated planning for a portfolio of healthcare clients. Collaborating across teams to drive meaningful business outcomes in a complex media landscape.
About the role
Key responsibilities & impact- Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs.
- Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks.
- Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations.
- Drive audience-first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities.
- Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients. Manage and mentor junior team members, providing oversight, feedback, and workload direction.
- Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills.
- Serve as a trusted advisor to senior client stakeholders, leading strategic discussions and influencing media investment decisions.
- Present recommendations, performance insights, and future planning opportunities to executive-level client audiences.
- Establish planning standards, best practices, and quality control processes across assigned client teams.
- Guide budget allocation, channel strategy, audience prioritization, and KPI development to maximize business impact.
- Partner with Analytics teams to develop measurement frameworks that connect media performance to business outcomes.
- Foster a test-and-learn culture focused on continuous optimization and media effectiveness.
- Lead, mentor, and develop Directors, Associate Directors, and Managers across the planning organization.
- Support new business efforts through strategic media leadership, pitch participation, and development of differentiated media approaches.
Requirements
What you’ll need- 10+ years of media strategy, planning, and investment experience, with significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred.
- 5+ years of progressive leadership experience managing teams and developing talent.
- Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning.
- Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences.
- Demonstrated ability to develop and lead complex, multi-channel media strategies tied to measurable business outcomes.
- Experience building measurement frameworks and translating performance insights into strategic recommendations.
- Proven success in influencing senior stakeholders and presenting to executive-level clients.
- Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies.
- Ability to navigate ambiguity, influence cross-functional teams, and drive alignment within complex matrixed organizations.
- Experience contributing to agency growth initiatives, thought leadership, and new business efforts preferred.
Benefits
Comp & perks- Health insurance
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategymedia planninginvestment allocationmeasurement frameworksaudience planningomnichannel planningbudget allocationKPI developmentmedia researchattribution
Soft Skills
leadershipmentoringcollaborationinfluencingcommunicationstrategic thinkingproblem-solvingadaptabilitystakeholder managementteam development