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Director, Influencer
Real ChemistryDirector leading influencer marketing initiatives targeting Hispanic American consumers for Real Chemistry. Overseeing account management, talent procurement, and campaign execution in a remote environment.
About the role
Key responsibilities & impact- Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
- Support the development and execution of high-performing campaigns that meet and exceed client objectives.
- Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
- Lead client communications and actively participate in client meetings, presentations, and strategic discussions.
- Serve as a key contributor in business development opportunities, pitches, and client presentations.
- Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement.
- Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content.
- Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners.
- Create and lead influencer or talent advisory boards where applicable.
- Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership.
- Partner closely with account leads and all cross-functional team leads to ensure workstreams are seamlessly integrated into larger campaigns.
- Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution.
- Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps.
- Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners.
- Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities.
- Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking.
- Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards.
- Develop trend reporting and share insights internally and with clients.
- Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies.
- Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.
Requirements
What you’ll need- 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
- Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning.
- Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers.
- Deep understanding of pop culture, entertainment, and cultural marketing trends.
- Strong relationships with talent agencies, managers, publicists, and influencers.
- Demonstrated experience negotiating talent agreements and managing campaign budgets.
- Familiarity with FTC guidelines, SAG requirements, and industry compliance standards.
- Strong written and verbal communication skills, including presentation development and client-facing communications.
- Proven leadership experience with exceptional relationship-building and team management skills.
- Strong project management capabilities and attention to detail.
- Experience integrating paid social media strategies into influencer and brand campaigns.
- Passion for and understanding of the Hispanic consumer landscape.
Benefits
Comp & perks- Free snacks
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingentertainment marketingtalent procurementcampaign executioncampaign measurementintegrated campaign planningnegotiating talent agreementsproject managementpaid social media strategiestrend reporting
Soft Skills
client servicerelationship-buildingteam managementstrong written communicationstrong verbal communicationpresentation developmentstrategic thinkingmentoringcollaborationattention to detail