Responsible for measurement of marketing activities, leading a team to generate meaningful insights through data analysis
Drive the set up and development of measurement strategies in partnership with account and activation teams
Lead accounts from an analytics and measurement perspective
Run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients

Requirements

Outstanding digital marketing experience, with expert understanding of paid media planning, buying, and performance measurement (inclusive of digital media, search, and social media), as well as site and CRM analytics
Expertise in developing cross-channel measurement frameworks to establish KPIs and reporting programs to measure client performance and program impact
Proven capability in leading programs with demonstrable measurement outcomes and business ROI
Proficiency with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred)
Proven experience in data management and automated reporting solutions such as Domo or Tableau
Strategic approach to measurement with a lens towards activation and storytelling

Benefits

Health insurance
Private medical, dental, and vision plans
Generous holiday and paid time off
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning
Free snacks in the office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysismeasurement strategiesdigital marketingpaid media planningperformance measurementcross-channel measurement frameworksKPI developmentdata managementautomated reporting solutionsstorytelling

Soft Skills

leadershipcommunicationstrategic thinking