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Creative Freelancer – Static & Video Ads
ReachLab GmbHCreative Freelancer for Social Media Ads with a focus on E-Commerce brands for Meta and TikTok. Responsibilities include creating creatives and working closely with the Paid Team.
About the role
Key responsibilities & impact- Create static and video creatives for Meta (Facebook & Instagram) and TikTok ads.
- Produce static creatives through to final, ad-ready assets.
- Edit and cut video footage, including subtitles and sound design.
- Execute briefs and develop original creative concepts.
- Create multiple variations for A/B testing.
- Use AI tools for creative production.
Requirements
What you’ll need- Strong affinity for and enthusiasm for social media ads, especially on Meta and TikTok.
- Proficient with Canva and Photoshop for creating static creatives.
- Experience in video editing with tools such as CapCut, Adobe Premiere Pro, or After Effects.
- Experience with or willingness to use AI tools for creative production.
- Familiarity with current trends, sounds, formats, and hooks on Instagram and TikTok.
- Sense for performance metrics such as hook rate, thumb-stop rate, and CTR.
- Ideally experience with product photos and videos for e-commerce brands.
- Ability to work independently and maintain high quality standards.
- Fluent German language skills, both written and spoken.
- Registered business for invoicing.
Benefits
Comp & perks- Long-term, predictable collaboration with a regular project volume.
- Exciting insights and challenging client projects.
- Flat hierarchies and short decision-making processes.
- Diverse client portfolio across food, lifestyle, cosmetics, and home goods.
- A team of 17 welcomes you for a long-term collaboration.
- Open culture that embraces learning from mistakes, feedback, and appreciation.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video editingA/B testingcreative productionperformance metricsstatic creativessound designsubtitlesproduct photographye-commerce video productioncreative concept development
Soft Skills
independencequality standardsenthusiasm for social mediaaffinity for social media ads