Director – Content, Lifecycle Marketing

Rate

Director leading CRM, email, and lifecycle marketing for Rate, a tech-driven mortgage lender. Managing campaign execution, automation, email production, optimization, and a high-performing marketing team.

Posted 8/20/2026full-timeRemote • 🇺🇸 United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM marketing execution, email marketing best practices, and marketing automation, with a strong focus on campaign performance measurement and optimization. Proven ability to lead high-performing teams and foster collaboration across multiple stakeholders to deliver effective marketing solutions.

Highest-signal resume keywords

CRM Marketing ExecutionEmail Marketing Best PracticesMarketing AutomationCampaign Performance MeasurementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM PlatformsMarketing AutomationAudience SegmentationCampaign DevelopmentEmail DesignPerformance OptimizationData ManagementQuality AssuranceTestingLifecycle Marketing

Soft Skills

Excellent Communication SkillsProblem-Solving SkillsAttention to DetailOrganizational SkillsCollaborative Leadership

Tools & Technologies

Total ExpertMicrosoft Office

Industry Keywords

Lifecycle MarketingEmail MarketingMortgage Industry WorkflowsCompliance Standards

About the role

Key responsibilities & impact

Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing
Own CRM marketing execution across multiple CRM and marketing platforms
Ensure marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained
Oversee email design and production to ensure communications are engaging, on-brand, accurate, responsive, and optimized for performance
Own campaign intake and prioritization for marketing requests across the organization
Establish clarity around requirements, timelines, ownership, capacity, and expectations
Oversee campaign reporting and performance measurement
Identify opportunities and translate insights into action through testing, optimization, and continuous improvement
Partner with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions
Champion data quality and thoughtful data management, including appropriate audiences, segmentation, logic, and information
Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance
Monitor emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical improvements
Foster a collaborative, solutions-oriented team environment

Requirements

What you’ll need

5+ years of experience leading and developing high-performing teams, ideally within lifecycle marketing, CRM, email marketing, or a related discipline
Proven track record of delivering measurable results and improving marketing performance
Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred
Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys
Results-oriented mindset with ability to turn campaign performance and data into clear recommendations and action
Strong understanding of email marketing best practices, including design, testing, personalization, deliverability, measurement, and optimization
Excellent written and verbal communication skills
Excellent problem-solving skills and attention to detail, particularly when managing complex campaigns, workflows, and segments
Strong organizational and prioritization skills with ability to manage multiple initiatives in a fast-moving environment
Collaborative leadership style and ability to build strong relationships across teams and functions
Proficiency with Microsoft Office and comfort learning and adopting new technologies
Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required
Proactive, curious mindset and willingness to learn and challenge the status quo

Benefits

Comp & perks

Company-sponsored 401(k)
Vacation benefits
Medical, dental, vision, and prescription drug benefits
Healthcare and/or dependent day care flexible spending accounts
Life insurance and death benefits
Critical care insurance
Personal accidental insurance
Commuter benefits
Pet insurance
Time off and leave of absence benefits
Well-being benefits, including employee assistance program
Legal planning assistance
Identity theft protection
Wellness resources
Award-winning workplace culture
Employee growth, collaboration, and success opportunities