Paid Search Specialist, SEM

Qurate Retail Group

Paid Search Specialist managing paid search campaigns across Google and Microsoft Advertising. Collaborating with cross-functional teams to drive customer acquisition and revenue.

Posted 7/24/2026full-timeWest Chester • New Jersey, Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google Ads and Microsoft Advertising, with a strong focus on data analysis and performance optimization. Proficient in budget management, KPI-based strategies, and utilizing web analytics tools to drive campaign success.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ManagementSearch Campaign OptimizationBudget ManagementWeb Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementPerformance Max CampaignsShopping CampaignsKPI-Based OptimizationSKU-Level OptimizationKeyword-Level OptimizationAutomation Tools UsageBid StrategiesData AnalysisAccount Audits

Soft Skills

CollaborationCommunicationAnalytical ThinkingProblem Solving

Tools & Technologies

Google AnalyticsGA4Automation Tools

Industry Keywords

EcommerceRetailPerformance-Driven Environment

About the role

Key responsibilities & impact

Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
Adjust bids, budgets, audience signals, and campaign structure to improve results
Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
Use automation tools, bid strategies, and scripts to improve efficiency and scale
Conduct routine account audits to maintain campaign health, structure, and compliance
Support audience and retention initiatives through list management and targeting improvements
Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
Translate performance insights into clear recommendations and next steps

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
Experience with Google Ads and Microsoft Advertising
Experience managing Search, Shopping, and Performance Max campaigns
Experience managing budgets, pacing, and KPI-based optimization
Working knowledge of web analytics tools such as Google Analytics / GA4

Benefits

Comp & perks

Competitive compensation
Paid time off
Employee assistance program
Parental leave
Paid volunteer hours
Amazing company discounts
Health care benefits starting on day 1
401(k)
Tuition reimbursement benefits