Digital Store E-Commerce Personalization Specialist – Categorie Protette

Qurate Retail Group

E-Commerce Personalization Specialist at QVC Italy leading personalization and UX optimization initiatives across web and app. Collaborating with various teams to enhance customer experience and conversion rates.

Posted 7/22/2026full-timeBrugherio • 🇮🇹 ItalyMid-LevelSenior💰 €32,000 - €40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing with a focus on personalization and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to enhance customer engagement. Proven ability to lead strategy implementation, mentor team members, and analyze performance metrics to drive successful digital initiatives.

Highest-signal resume keywords

Adobe TargetAdobe AnalyticsCROUX OptimizationDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Personalization StrategyPerformance AnalysisQuality ControlDigital Store ManagementCustomer Segmentation

Soft Skills

MentoringOrganizational SkillsPlanning SkillsAnalytical Mindset

Tools & Technologies

Digital Tools

Certifications & Qualifications

Bachelor’s Degree in Digital Marketing

Industry Keywords

PersonalizationCustomer RetentionDigital EnvironmentWeb and App Optimization

About the role

Key responsibilities & impact

Supporting QVC Italy in personalization and UX optimization activities across web and app
Leading the strategy, implementation, and quality control of digital stores personalization initiatives
Partnering with teams to build and coordinate personalization calendars
Transitioning successful tests into daily operations with Retention team
Collaborating to design personalization strategies for key pages
Ensuring personalized content is delivered to specific customer segments
Acting as the final sign-off authority for personalization measures
Mentoring team members and improving processes and strategies

Requirements

What you’ll need

Bachelor’s degree in Digital Marketing or related field
3–5 years of solid experience in similar roles within a digital environment
Proven hands-on experience with Adobe Target and Adobe Analytics
Strong understanding of CRO, UX, and personalization
Solid commercial and analytical mindset
Excellent knowledge of digital tools for performance analysis
Strong planning, organizational, and prioritization skills
Native-level Italian and fluent English

Benefits

Comp & perks

Competitive compensation
Paid time off
Employee assistance program
Parental leave
Paid volunteer hours
Amazing company discounts